Reliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...

Double Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

Italian researchers using satellite radar technology propose huge subterranean features beneath Giza's Khafre's Pyramid, including eight cy...

Happy Ambedkar Jayanti 2026 Wishes: India observes Ambedkar Jayanti on April 14, 2026, honoring Dr. B. R. Ambedkar's legacy of equality, ju...

The market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...

Pratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...

In a strategic overhaul, the EPIC Company has merged its television, digital, and content services into a single, robust brand: EPIC. This ...

Zee Entertainment Enterprises is enhancing its syndication strategy to maximize value from its content library. The company is adapting tit...

Branding Edge has launched a digital content vertical to simplify capital markets and healthcare topics for Indian retail audiences, aiming...

The surge of micro dramas is taking the world by storm, starting in China and now embracing viewers in places like the US and India. These ...

Video streaming service YouTube has announced new formats for advertisers for the Shorts content format.

Over the coming weeks, viewers will be able to watch YouTube Shorts videos - 60 seconds or less - on TV models (2019 and later) and on newe...

The feature was spotted in the beta version of Spotify for iOS, which is available on TestFlight. A new icon in the tab bar of the app take...

There is a four-step moderation process to review posts so as to maintain the platform's credibility, its country head Nikhil Gandhi said. ...

Businesses are rethinking consumer marketing experiences with more video-format stories in apps.

“The hurried Indian today is likely to watch more mobile video ads as compared to TV advertisements,” says Vasuta Agarwal, VP and GM, India...