Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
28 May, 2026, 09.22 PM IST
Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
26 May, 2026, 12.28 PM IST
India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
14 May, 2026, 01.23 PM IST
What lies beneath Egypt’s Giza Pyramid: Satellite radar study claims vast underground structuresItalian researchers using satellite radar technology propose huge subterranean features beneath Giza's Khafre's Pyramid, including eight cy...
25 Apr, 2026, 12.17 PM IST
Ambedkar Jayanti 2026 status: Wishes, quotes, messages and images to share on WhatsApp, Facebook and InstagramHappy Ambedkar Jayanti 2026 Wishes: India observes Ambedkar Jayanti on April 14, 2026, honoring Dr. B. R. Ambedkar's legacy of equality, ju...
14 Apr, 2026, 08.40 AM IST
India’s microdrama market braces for new wave of competitionThe market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...
02 Apr, 2026, 11.56 PM IST
India gets its first data-backed microdrama studio as Pratilipi launches Double Tap FilmsPratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...
02 Apr, 2026, 04.51 PM IST
The EPIC Company unifies all brands under a single ‘EPIC’ identityIn a strategic overhaul, the EPIC Company has merged its television, digital, and content services into a single, robust brand: EPIC. This ...
01 Apr, 2026, 05.30 PM IST
Zee Entertainment unlocks value of content library through syndication dealsZee Entertainment Enterprises is enhancing its syndication strategy to maximize value from its content library. The company is adapting tit...
18 Feb, 2026, 08.20 PM IST
Branding Edge to launch IPs for stock investorsBranding Edge has launched a digital content vertical to simplify capital markets and healthcare topics for Indian retail audiences, aiming...
16 Dec, 2025, 09.00 PM IST
Micro dramas eyeing mega market in IndiaThe surge of micro dramas is taking the world by storm, starting in China and now embracing viewers in places like the US and India. These ...
21 Nov, 2025, 10.47 PM IST
YouTube Shorts to have new ad format; Know how it would impact creators, viewersVideo streaming service YouTube has announced new formats for advertisers for the Shorts content format.
02 May, 2023, 03.54 PM IST
YouTube amps up digital play, launches Shorts for TVOver the coming weeks, viewers will be able to watch YouTube Shorts videos - 60 seconds or less - on TV models (2019 and later) and on newe...
08 Nov, 2022, 02.47 PM IST
Spotify to take on TikTok with vertical feed of music videosThe feature was spotted in the beta version of Spotify for iOS, which is available on TestFlight. A new icon in the tab bar of the app take...
26 Nov, 2021, 12.31 PM IST
TikTok to focus on self regulation to ensure people 'post responsibly'There is a four-step moderation process to review posts so as to maintain the platform's credibility, its country head Nikhil Gandhi said. ...
20 Feb, 2020, 06.27 PM IST
How social media Stories are helping brands reach more consumersBusinesses are rethinking consumer marketing experiences with more video-format stories in apps.
21 Jun, 2019, 11.10 AM IST
- InMobi launches suite of advanced video ad formats
“The hurried Indian today is likely to watch more mobile video ads as compared to TV advertisements,” says Vasuta Agarwal, VP and GM, India...
08 Sep, 2016, 07.06 PM IST