Bollywood is struggling to connect with Gen Z, who seek authentic, fresh storytelling over formulaic narratives. While this demographic enj...

Gen Z is embracing a new nightlife trend, opting for bhajan-led community gatherings and kirtan EDM over traditional clubbing. This sober s...

Yas Island Abu Dhabi is captivating India's youth with its "Smash the Ordinary" campaign. Bollywood actress Sahher Bambba teams up with AI ...

Mid-budget Hindi films like Saiyaara, Mahavatar Narsimha, and Ek Deewane Ki Deewaniyat are achieving significant box office success, defyin...

Saiyaara stars Ahaan Pandey and Aneet Padda addressed dating rumors, with Ahaan clarifying they are not in a relationship but best friends....

A peculiar trend is emerging in India, where fake weddings are gaining popularity among Gen Z. These ticketed events recreate the celebrato...

Sarees are experiencing a resurgence, particularly among Gen Z. Influencers are showcasing innovative ways to style them. They are pairing ...

Ananya Panday discusses the constant body shaming she faces. She highlights the unrealistic beauty standards in Bollywood. She was earlier ...

The ET Snapchat Gen Z Index Q1 report reveals a significant shift in Gen Z's perception of influence, prioritizing authenticity over celebr...

India's Gen Z, digitally connected yet increasingly lonely, is reshaping the dating landscape. They are moving beyond traditional dating ap...

Brands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...

Gen Z in India is driving major shifts in consumption trends, favoring quick commerce delivery and direct-to-consumer brands. This digitall...

Deepika Padukone was last seen in the action blockbuster 'Pathaan' opposite Shah Rukh Khan.

Sugar expects the partnership with Ranveer Singh will cement its position as a fan favourite and create new pathways for customer acquisiti...

The actress will promote new Galaxy Z Series, Galaxy Z Fold3 5G and Galaxy Z Flip3 5G.

With a 39% jump, Kohli’s brand value went up to $237.5 mn in 2019, as per Duff & Phelps’ celebrity brand valuation report.

The Single range encompasses men’s casual wear including jeans, shirts, tees and footwear starting at Rs 1,500.