Searched for
GEN Z IN BOLLYWOOD
How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...- ‘We had to make up our minds. They are just swimming’: Actress Kajol on why Gen Z are unable to make a decisionKajol shared her insights on Gen Z's information overload and their struggle with decision-making due to constant social media bombardment....
- This Is How Bollywood Turned Sarees Into a Gen Z TrendFrom experimental drapes to soft glam silhouettes, Bollywood’s new-age stars have made sarees feel modern, wearable, and social-media ready.
- 2026 through the Gen Z lens: The unstoppable rise of a new generationIndia's Gen Z, numbering 380 million, is a powerful force driving change. This generation is impacting innovation, politics, and spending h...
- Lost in translation: Bollywood struggles to speak Gen Z lingoBollywood is struggling to connect with Gen Z, who seek authentic, fresh storytelling over formulaic narratives. While this demographic enj...
- From clubbing to kirtan, Gen Z find a new groove in bhajan ravesGen Z is embracing a new nightlife trend, opting for bhajan-led community gatherings and kirtan EDM over traditional clubbing. This sober s...
- This island in Abu Dhabi has paired a Bollywood actor with an AI influencer to tap young Indian travellersYas Island Abu Dhabi is captivating India's youth with its "Smash the Ordinary" campaign. Bollywood actress Sahher Bambba teams up with AI ...
- Mid-budget Hindi films shine as cine goers bet on experienceMid-budget Hindi films like Saiyaara, Mahavatar Narsimha, and Ek Deewane Ki Deewaniyat are achieving significant box office success, defyin...
- Ahaan Pandey breaks silence on relationship with Aneet Padda after Karan Johar claims 'Saiyaara' stars are not 'official yet'Saiyaara stars Ahaan Pandey and Aneet Padda addressed dating rumors, with Ahaan clarifying they are not in a relationship but best friends....
- No bride, no groom. Guests are paying Rs 10k to attend fake weddings. Banker explains why this new party trend is booming in IndiaA peculiar trend is emerging in India, where fake weddings are gaining popularity among Gen Z. These ticketed events recreate the celebrato...
- Style check: Gen Z rewriting saree storySarees are experiencing a resurgence, particularly among Gen Z. Influencers are showcasing innovative ways to style them. They are pairing ...
- Gen Z is ditching the stars for real, relatable brand endorsementsThe ET Snapchat Gen Z Index Q1 report reveals a significant shift in Gen Z's perception of influence, prioritizing authenticity over celebr...
- Gen Z is driving growth of a new dating culture, unfolding in unconventional digital corridorsIndia's Gen Z, digitally connected yet increasingly lonely, is reshaping the dating landscape. They are moving beyond traditional dating ap...
- India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this seasonBrands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...
- App-first Gen Z scripting big shifts in consumption trends: Bernstein reportGen Z in India is driving major shifts in consumption trends, favoring quick commerce delivery and direct-to-consumer brands. This digitall...
- Key to happy marriage? Deepika Padukone shares the secret to her bond with hubby Ranveer SinghDeepika Padukone was last seen in the action blockbuster 'Pathaan' opposite Shah Rukh Khan.
- Bollywood actor Ranveer Singh invests in beauty startup Sugar CosmeticsSugar expects the partnership with Ranveer Singh will cement its position as a fan favourite and create new pathways for customer acquisiti...
- Alia Bhatt becomes brand ambassador of Samsung's premium Galaxy smartphonesThe actress will promote new Galaxy Z Series, Galaxy Z Fold3 5G and Galaxy Z Flip3 5G.
- Kohli most-valuable celebrity 3rd time in a row; Akshay, SRK in top 5With a 39% jump, Kohli’s brand value went up to $237.5 mn in 2019, as per Duff & Phelps’ celebrity brand valuation report.
- Aditya Roy Kapur launches fashion label with USPLThe Single range encompasses men’s casual wear including jeans, shirts, tees and footwear starting at Rs 1,500.
Load More
