Kohli leads the list, with actor Akshay Kumar at the second spot and SRK comes in at the fifth spot.
MUMBAI: For the third consecutive year, Indian cricket team captain Virat Kohli has retained the top position of being the most valuable celebrity brand in the Duff & Phelps’ celebrity brand valuation report.
With a 39% jump, Kohli’s brand value has gone up to $237.5 million in 2019.
Bollywood star Akshay Kumar, who was at third place in the last year’s report, has jumped to second position with a 55.3% increase in his brand value to $104.5 million, while Bollywood power couple, Ranveer Singh and Deepika Padukone, claimed the third spot with a brand value of $93.5 million each.
Padukone has also retained her most valuable female celebrity status for the second consecutive year.
Also, total value of the top 20 celebrity brands has crossed $1 billion mark with the top 10 alone contributing about 75% of the total value.
“This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of $87.5 million,” said Aviral Jain, managing director, Duff & Phelps.
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“The industry saw a wave of new faces and concepts with the effective usage of digital media to capitalise on millennials and Gen Z. Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new.”
Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of $87.5 million also joined the list this year. The new pedigree of stars also ventured into investments by emerging as ‘starvestors’ (star investors), thus infusing capital in brands that resonated with their values.
Commenting on the changing nature of the endorsement market in India, Varun Gupta, managing director and Asia Pacific leader for Valuation Services at Duff & Phelps, added, “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements. Brands and celebrities have in parallel adopted the path of conscious advertising and film-making by choosing uplifting topics and making the narrative less window dressed, an important facet for today’s Gen Y and Gen Z.”
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The report focuses on the rising trend of OTT since the upgrade of the India’s digital demography. Regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. The study also highlights the new tribe of celebrity endorsers who have become digital stars; they actively involve themselves in social causes and promote brands inclined towards fitness, health and wellness.
The Top 20 celebrities on the list. “Cricket and Bollywood are national passions for India. The volume of conversations on these topics run in millions daily, ranging from press coverage to fan accounts and from serious discussion forums to meme pages,” said Jaagriti Seth, Director, Meltwater India.
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Duff & Phelps partnered with Meltwater for the study to provide social media statistics and analysis for this report.
Seth added, “Today, the popularity of a celebrity is not guesswork but easily measurable. In a few clicks, one can immediately gauge the impact of any action taken by a celebrity. This is why many brands and celebrities are actively using our product suite to listen and analyse conversations so that they can grow their network effectively.”
Hurun Rich List: Mukesh Ambani Debuts In Top 10, While 23 Other Indians Join The Club; Bezos Stays Strong On Top
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Amazon's Jeff Bezos, whose wealth has been making headlines due to his impending divorce with wife Mackenzie, topped the Hurun Rich list for the second year. The 55-year-old's net worth is a staggering USD 147 billion. He is followed by Bill Gates at USD 96 bn, Warren Buffett at USD 88 bn, Bernard Arnault at USD 86 bn, and Mark Zuckerberg at 80 billion.
This year's list also saw RIL Chairman Mukesh Ambani make it to the top 10 for the first time. Here's a look at some interesting stats that the list brought out.
(Clockwise from left: Jeff Bezos, Bill Gates, Mukesh Ambani, Warren Buffett)
Amazon's Jeff Bezos, whose wealth has been making headlines due to his impending divorce with wife Mackenzie, topped the Hurun Rich list for the second year. The 55-year-old's net worth is a stagge..
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Despite a tough year for tech giants Facebook and Google, the founders of both the companies were among the top 10 richest people in the world.
The social media network, that celebrated its 15th anniversary in January, was embroiled in the Cambridge Analytica scandal, and has been facing allegations of data breach and privacy violation. However, that doesn't seem to have had much of an impact on founder Mark Zuckerberg's (C) wealth that was still up by USD 1 billion. As for the ranking, the 34-year-old dropped just one place to fifth on the list, yet remaining the youngest of the Top 10.
Google, too, has been at the receiving end of questions on privacy invasion, and parent company Alphabet was recently fined a record US$5.1bn by the European Union for abusing Android’s dominance in the smartphone market. But despite the tough times, 45-year-old Sergey Brin (L) and 45-year-old Larry Page (R) both made their debut in the top 10 on the list. Brin, who is also an avid data miner of Ethereum - the second largest crypto, was at No. 8 with USD 54 billion, while Page with USD 53 billion ranked at the 10th spot.
Despite a tough year for tech giants Facebook and Google, the founders of both the companies were among the top 10 richest people in the world. The social media network, that celebrated its 15th anni..
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Reliance Industries Chairman Mukesh Ambani became the first Indian to break into global top 10. The 61-year-old, who is the only Asian among the top 10, saw a USD 9 billion or 20% surge in his wealth, taking his net worth to USD 54 billion.
Ambani bucked the poor stock market trend in India in the last year, and Reliance Jio Infocomm announced the launch of international roaming between India and Japan, a first for India’s 4G mobile operators to provide VoLTE-based international roaming services in India. He also expanded investment in the entertainment sector with acquisitions worth USD 700 million in Hathway and Den.
Ambani, whose wealth is based on telecom, retail and energy, had also topped the Hurun India Philanthropy List 2018. Currently, the business tycoon is busy with the pre-wedding celebrations of his son Akash - for which he hosted over 850 guests in St. Moritz. In December last year, Ambani hosted the high-profile wedding of his daughter Isha.
Interestingly, Mukesh and his brother Anil Ambani both started with similar amounts after their split, but in the 7 years since then the older Ambani has added USD 30 billion, while Anil has lost over USD 5 billion - amounting to USD 1.9 billion this year. Recently, Anil Ambani was held in contempt of court by the Supreme Court for not paying up Ericsson Rs 540 crore.
Reliance Industries Chairman Mukesh Ambani became the first Indian to break into global top 10. The 61-year-old, who is the only Asian among the top 10, saw a USD 9 billion or 20% surge in his wealth..
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Elon Musk jumped 10 places to the 30th spot with USD 28 billion, on back of increase in SpaceX valuation. The Tesla boss, who has been courting trouble with the U.S. Securities and Exchange Commission due to his tweets that reach out to 25 million followers, ranked 3rd on the Top 10 Immigrant Billionaires list.
Musk, who is originally from South Africa, follows Google's Sergey Brin, and Maria Franca Fissolo of Ferrero Rocher on the immigrant billionaires list.
Elon Musk jumped 10 places to the 30th spot with USD 28 billion, on back of increase in SpaceX valuation. The Tesla boss, who has been courting trouble with the U.S. Securities and Exchange Commissio..
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The report also had some other interesting numbers. 430 billionaires dropped off the list this year, of which 40 were due to deaths and 1,246 saw a drop in their wealth.
China lost the maximum number of billionaires - 213, followed by India with 52.
Rupert Hoogewerf, Hurun Report Chairman and Chief Researcher said, “a 23% drop in the Chinese stock markets coupled with a 6% drop in the Chinese Yuan were the main causes of the dropoffs in China, whilst for India it was a 10% decrease in the value of the Rupee.”
However, in the 201 new additions to the list, China took the lead with 52 billionaires, followed by the USA at 39, and India with 23.
(Representative image)
The report also had some other interesting numbers. 430 billionaires dropped off the list this year, of which 40 were due to deaths and 1,246 saw a drop in their wealth.China lost the maximum number ..
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The Walton family of Walmart is the richest family in the world with a cumulative net worth of USD 173 billion, ahead of Jeff Bezos.
(L to R in pic: Jim, Alice and Rob Walton)
The Walton family of Walmart is the richest family in the world with a cumulative net worth of USD 173 billion, ahead of Jeff Bezos.(L to R in pic: Jim, Alice and Rob Walton)
Women made up 15.5% of the list, similar to last year’s 15.3%. The number of self-made women billionaires fell by 3 last year to 56.
China has the maximum number of self-made billionaires led by 55-year-old Chinese property developer Wu Yajun.
The richest woman is 65-year-old L’oreal heiress Francoise Bettencourt-Meyers (in pic) with USD 49 billion.
Women made up 15.5% of the list, similar to last year’s 15.3%. The number of self-made women billionaires fell by 3 last year to 56.China has the maximum number of self-made billionaires led by 55-ye..
