Alia Bhatt becomes brand ambassador of Samsung's premium Galaxy smartphones

MUMBAI: Samsung India has signed Bollywood actor Alia Bhatt as brand ambassador for its premium Galaxy Z Series foldable smartphones, Galaxy Z Fold3 5G and Galaxy Z Flip3 5G.

“We are happy to have partnered with Alia Bhatt for our foldable campaign in India,” said Sumit Walia, senior director, Samsung India.

“Galaxy Z Fold3 and Galaxy Z Flip3 are an amalgamation of style, premium looks, innovation and utility that promise a smooth smartphone experience for our young users. Alia’s immense popularity among young Gen Z and millennial consumers will help us deepen our bonds with them.”


Speaking about the association, Bhatt stated that she had done a small test run with both the phones, and felt that they “lived up to every promise” that the brand had made.

“Samsung’s new foldable phones look sleek and come in interesting colour options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable,” she said.

Samsung will soon kick off a digital and outdoor campaign featuring Bhatt.

“The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now,” Bhatt added.