This island in Abu Dhabi has paired a Bollywood actor with an AI influencer to tap young Indian travellers

Yas Island Abu Dhabi has launched a new digital campaign that brought together Bollywood actress Sahher Bambba and AI influencer Naina to tap India’s young travel audience. The “Smash the Ordinary” campaign uses Instagram reels to showcase Ferrari World Yas Island, SeaWorld Yas Island, and Warner Bros. World Yas Island. The campaign uses a combined format where Bollywood actor Sahher Bambba appears on location while Naina adds AI–generated narration. The content focuses on attractions that already draw global visitors, and it targets Indian millennials and Gen Z travellers who depend on social media for travel ideas.

Human presence meets AI narration
At Ferrari World, Sahher Bambba’s reactions to the rides are shown as they happen. Naina’s digital commentary appears in the same reel, giving viewers two perspectives at once. The segment filmed at SeaWorld features marine life clips supported by AI–driven storytelling elements. The idea is to present a mix of real visuals and technology–guided narration to hold the attention of social media viewers. The series ends at Warner Bros. World, with reels showing colourful scenes from the theme park. This highlights Yas Island’s range of experiences, combining thrill rides and entertainment in one campaign.


More Indian travellers are basing decisions on digital content. The use of AI tools is changing how destinations present themselves, moving from standard promotions to customised and interactive formats. “Smash the Ordinary” reflects this trend by placing AI–supported storytelling alongside a human creator to reach India’s growing digital travel community.