Nine major companies, including Dream11, Ceat, Saudi Tourism, Aramco, Mastercard, RuPay, PhonePe, MyCircle11, and DP World, have purchased ...

Anant Goenka, Vice Chairman of the RPG Group, discusses the importance of the Deming Prize awarded to their company, Ceat, for implementing...

Brands such as Hyundai, Boost, Himalaya Wellness, Puma, Ceat, Lotus Herbals, Dream11, Amul and Tata Group are signing long-term pacts. Amon...

“Between yesterday and today, endorsement fees of some of the youngsters have gone up 30-50%,” said a senior executive at a top talent mana...

“Tyre is a low involvement purchase category and primarily male dominated. So our media plan has always focussed on cricket and Bollywood,”...

Harsh Goenka shares how they awarded certain cricketers despite them playing for a rival sponsor.

CEAT, which recently renewed bat deal with Rohit Sharma for another three years, also sponsors Ajinkya Rahane, Ishan Kishan, Shubman Gill a...

“We are proud to extend our relationship with Rohit who has been a stand out performer across all formats of cricket", said Anant Goenka, C...

Anant Goenka, Managing Director, CEAT, said, “It is our on-going effort to strengthen our association with cricket."

England batsman Joe Root was named as the Ceat International Cricketer of the Year as well as International Batsman of the Year.

As pokesman for IOS confirmed that Ceat has been signed up as the bat sponsor for three years but did not comment on the value of the deal.

The cricketer will now be seen playing with a bat prominently displaying Ceat in all formats of the game, Ceat said in a statement.

Under the pact, Raina will use CEAT logo on his bat in the India-South Africa series commencing from tomorrow, the company said in a statem...

Cricket advertising is poised to grow 15-20 per cent in the next three years, overcoming a slowdown over the past two years.

Ceat has had a long relationship with cricket and the company believes that this is a marquee initiative towards strengthening that equatio...

The deal between CEAT and the Broad of Control for Cricket in India was facilitated by Professional Management Group, sources said.

Shikhar Dhawan was named the International Player of the Year while Robin Uthappa, clinched the Domestic Cricketer of the Year honour.