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CEAT CRICKETER OF THE YEAR
IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...- CEAT awards: Rohit Sharma named 'men's International Cricketer of the Year', Virat wins 'Batter of Year'; Check full list hereAt the Ceat Cricket Rating Awards 2023-24, Rohit Sharma was named 'Men's International Cricketer of the Year', and Rahul Dravid received th...
- IPL Sponsors: Ceat retains IPL 'strategic timeout' partnership for Rs 240 croreIPL sponsorship: Ceat will sponsorcertain segments of IPL matches, investing about Rs 240 crore over five years. The Board of Control for C...
- Dream11, Ceat, Aramco among companies in fray for IPL partnershipNine major companies, including Dream11, Ceat, Saudi Tourism, Aramco, Mastercard, RuPay, PhonePe, MyCircle11, and DP World, have purchased ...
- Anant Goenka on Ceat being the only tyre company in the world to get Deming Grand PrizeAnant Goenka, Vice Chairman of the RPG Group, discusses the importance of the Deming Prize awarded to their company, Ceat, for implementing...
- Fair play on and off the field: Women athletes score record brand dealsBrands such as Hyundai, Boost, Himalaya Wellness, Puma, Ceat, Lotus Herbals, Dream11, Amul and Tata Group are signing long-term pacts. Amon...
- New Cricket stars may score ad deals, endorsement fees of some young players up 30-50 per cent“Between yesterday and today, endorsement fees of some of the youngsters have gone up 30-50%,” said a senior executive at a top talent mana...
- CEAT signs up Aamir Khan as brand ambassador“Tyre is a low involvement purchase category and primarily male dominated. So our media plan has always focussed on cricket and Bollywood,”...
- At CEAT Awards, Gambhir bats for credibility; cricketer reads his speechHarsh Goenka shares how they awarded certain cricketers despite them playing for a rival sponsor.
- CEAT signs bat deal with cricketer Mayank AgarwalCEAT, which recently renewed bat deal with Rohit Sharma for another three years, also sponsors Ajinkya Rahane, Ishan Kishan, Shubman Gill a...
- CEAT extends bat deal with Rohit Sharma by 3 years“We are proud to extend our relationship with Rohit who has been a stand out performer across all formats of cricket", said Anant Goenka, C...
- CEAT signs four-year endorsement deal with Ajinkya RahaneAnant Goenka, Managing Director, CEAT, said, “It is our on-going effort to strengthen our association with cricket."
- Virat Kohli named T20 Player of the Year in Ceat Award eventEngland batsman Joe Root was named as the Ceat International Cricketer of the Year as well as International Batsman of the Year.
- Under-19 cricket captain Ishan Kishan bags Rs 1-crore bat deal from CeatAs pokesman for IOS confirmed that Ceat has been signed up as the bat sponsor for three years but did not comment on the value of the deal.
- Ceat signs Rohit Sharma for bat endorsement dealThe cricketer will now be seen playing with a bat prominently displaying Ceat in all formats of the game, Ceat said in a statement.
- CEAT signs 3-year bat endorsement deal with Suresh RainaUnder the pact, Raina will use CEAT logo on his bat in the India-South Africa series commencing from tomorrow, the company said in a statem...
- Ecommerce, technology firms to boost cricket advertising by 15-20% in next 3 yearsCricket advertising is poised to grow 15-20 per cent in the next three years, overcoming a slowdown over the past two years.
- Ceat forays into cricket gear businessCeat has had a long relationship with cricket and the company believes that this is a marquee initiative towards strengthening that equatio...
- CEAT Tyres to sponsor IPL strategic timeoutThe deal between CEAT and the Broad of Control for Cricket in India was facilitated by Professional Management Group, sources said.
- Virat Kohli wins Ceat cricketer of the year awardShikhar Dhawan was named the International Player of the Year while Robin Uthappa, clinched the Domestic Cricketer of the Year honour.
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