Ceat signs Rohit Sharma for bat endorsement deal

NEW DELHI: Tyre maker Ceat announced on Friday that it has signed cricketer Rohit Sharma for a three-year bat endorsement deal.

The cricketer will now be seen playing with a bat prominently displaying Ceat in all formats of the game, Ceat said in a statement.

Ceat MD Anant Goenka said "We believe Rohit's dependability on the field represents the values that Ceat believes in."

The firm had recently announced a similar tie up with Suresh Raina for a bat association. In addition, it had brought former Australian international cricketer Brett Lee on board as its digital brand ambassador for the Ceat Cricket Ratings.