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VERTICAL VIDEO FORMATS
RIL shares jump 6% in 3 days, market cap soars by Rs 1 lakh cr ahead of AGM. Why Morgan Stanley still sees 38% upsideReliance Industries has added over Rs 1 lakh crore in market value in just three trading sessions ahead of its closely watched AGM. Despite...- Canon bets big on India’s creator boom with new video-focused EOS R6V cameraCanon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...
- West Bengal's electronics factory push; Fed jitters hit TCSWest Bengal is exploring ways to expand electronics manufacturing under EMC 2.0. This and more in today's ETtech Top 5.
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- What lies beneath Egypt’s Giza Pyramid: Satellite radar study claims vast underground structuresItalian researchers using satellite radar technology propose huge subterranean features beneath Giza's Khafre's Pyramid, including eight cy...
- Ambedkar Jayanti 2026 status: Wishes, quotes, messages and images to share on WhatsApp, Facebook and InstagramHappy Ambedkar Jayanti 2026 Wishes: India observes Ambedkar Jayanti on April 14, 2026, honoring Dr. B. R. Ambedkar's legacy of equality, ju...
- India’s microdrama market braces for new wave of competitionThe market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...
- India gets its first data-backed microdrama studio as Pratilipi launches Double Tap FilmsPratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...
- The EPIC Company unifies all brands under a single ‘EPIC’ identityIn a strategic overhaul, the EPIC Company has merged its television, digital, and content services into a single, robust brand: EPIC. This ...
- Zee Entertainment unlocks value of content library through syndication dealsZee Entertainment Enterprises is enhancing its syndication strategy to maximize value from its content library. The company is adapting tit...
- Micro dramas eyeing mega market in IndiaThe surge of micro dramas is taking the world by storm, starting in China and now embracing viewers in places like the US and India. These ...
- Balaji Telefilms in pact with Story TV to tap micro drama spaceBalaji Telefilms has partnered with Eloelo Group’s Story TV to create short-form, mobile-first micro dramas for digital audiences. This col...
- YouTube amps up digital play, launches Shorts for TVOver the coming weeks, viewers will be able to watch YouTube Shorts videos - 60 seconds or less - on TV models (2019 and later) and on newe...
- Spotify to take on TikTok with vertical feed of music videosThe feature was spotted in the beta version of Spotify for iOS, which is available on TestFlight. A new icon in the tab bar of the app take...
- TikTok to focus on self regulation to ensure people 'post responsibly'There is a four-step moderation process to review posts so as to maintain the platform's credibility, its country head Nikhil Gandhi said. ...
- How social media Stories are helping brands reach more consumersBusinesses are rethinking consumer marketing experiences with more video-format stories in apps.
- InMobi launches suite of advanced video ad formats“The hurried Indian today is likely to watch more mobile video ads as compared to TV advertisements,” says Vasuta Agarwal, VP and GM, India...
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