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Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growthMyntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contrib...- BazaarNow raises Rs 72 crore from Peak XV, others to scale up quick commerce in non-metrosFounded in 2025 by former Zepto executives Priyanshu Jain, Arjun Harish and Tarithmay Mandal, BazaarNow touts itself as a quick commerce pl...
- ED's Parimatch heat reaches Zepto; SPC's India deeptech pushZepto has come under the ED's scanner as part of its probe into Parimatch. This and more in today's ETtech Top 5.
- Not seeing any slowdown yet: Nykaa Fashion CEONykaa Fashion is now a significant driver for acquiring customers for Nykaa's beauty business. Both segments are experiencing robust growth...
- FEMA case against Myntra closed following compounding: EDMyntra's foreign exchange violation probe has concluded after the RBI issued a compounding order. The Enforcement Directorate gave its no o...
- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
- Byju gets jail term; SC backs 28% gaming GSTLegal troubles compounded for Byju Raveendran as a Singapore court sentenced him to six months in jail. This and more in today’s ETtech Top...
- Quick commerce becomes FMCG's biggest online sales channel in IndiaLatest data from companies including ITC Ltd, AWL Agri Business, Tata Consumer Products and Parle Products showed quick commerce accounted ...
- Shiprocket launches appointment-based delivery for quick commerceShiprocket introduces Appointment-Based Delivery for small businesses. Sellers are seeing reduced logistics costs and improved planning. Th...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Oracle leaves freshers in limbo; D2C carts go coldHappy Friday! Oracle has started pulling back campus offers from top institutes, leaving students caught in the crossfire. This and more in...
- D2C brands feel the pinch as consumers cut spendingRising input costs and shrinking demand are squeezing smaller brands, with consumer spending projected to drop 5-6% next quarter. D2C brand...
- Air India Maharaja Club: Earn up to 200,000 bonus points for converting reward points under airline's May 2026 offerThe Bonus Points earned during the Points Fest can significantly enhance members’ ability to redeem rewards across Air India’s expanding do...
- Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
- Zee Entertainment sues Nykaa for using its songs in Instagram reels without licenceZee Entertainment has sued Nykaa's parent company, FSN E-Commerce Ventures, for using its songs in Instagram promotions without permission....
- Recode Studios IPO opens today. GMP among key things to know before subscriptionRecode Studios' IPO opens today, aiming to build an omnichannel cosmetics brand amidst market competition. The Rs 44.6 crore SME issue, pri...
- D2C apparel brand House of Chikankari raises Rs 25 crore from Cap Alpha VenturesDelhi-based House of Chikankari has secured Rs 25 crore in Series A funding from Cap Alpha Ventures. The D2C fashion startup, specialising ...
- Looking for cashback and rewards? These 5 credit cards suit frequent buyersRegular shoppers can significantly boost savings with the right credit card, earning cashback, reward points, and discounts on various plat...
- Sharon Pais takes over from outgoing Myntra CEO Nandita Sinha, says M-Now will be big growth driverMyntra, owned by Flipkart, is expanding its rapid delivery service M-Now as a key growth area, new head Sharon Pais told ET. Despite leader...
- Myntra aims to onboard 500 D2C brands under new program to push Make-in-IndiaMyntra revealed plans to onboard 500 D2C beauty and grooming brands by the end of the year through its Beauty Edit initiative. This program...
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