D2C apparel brand House of Chikankari raises Rs 25 crore from Cap Alpha Ventures

Delhi-based direct-to-consumer (D2C) startup House of Chikankari has raised Rs 25 crore in Series A funding from Cap Alpha Ventures.

The apparel seller focuses on products made using chikankari, a traditional Indian hand-embroidery style from Lucknow.

Previously, the startup had raised Rs 75 lakh on reality show Shark Tank India in 2023, followed by a Rs 4.5 crore seed round from angel investors in 2025.


Founded in 2020 by Aakriti Rawal and Poonam Rawal, House of Chikankari plans to use the money raised to establish an offline presence. Thus far, the company has been selling its wares directly through its website and through marketplaces such as Myntra and Amazon.

“The capital will help us scale in a more structured way, expand our product portfolio, and take the brand beyond our own channels, including offline,” said Aakriti Rawal, cofounder.

According to Tracxn, House of Chikankari has recorded steady revenue growth over the past four years, from Rs 2.8 crore in FY22 to Rs 18 crore in FY23, Rs 27 crore in FY24, and Rs 28.9 crore in FY25

However, the bottom line has remained volatile, with the company reporting a net profit of Rs 1.5 crore in FY23 before slipping into a loss of Rs 0.3 crore in FY24 and Rs 1.3 crore in FY25.

House of Chikankari claims that it has served over 2 lakh customers to date and built a growing international footprint, shipping orders to more than 20 countries, including the US, Australia, and the UK.