Shiprocket launches appointment-based delivery for quick commerce

Shiprocket, an e-commerce enablement platform in India, today announced the launch of Appointment-Based Delivery (ABD), a scheduled logistics service for MSMEs and D2C brands. Designed for sellers moving bulk inventory to platforms such as Zepto, Blinkit, Flipkart, Myntra, Swiggy, and Amazon, ABD achieved 98% on-time adherence during its controlled rollout.

This service replaces unpredictable bulk dispatches with fixed delivery windows, giving brands direct control over shipment timelines and warehouse compliance. On average, sellers have reported up to a 27% reduction in logistics costs, primarily due to improved planning that eliminates last-minute carrier changes.

With ABD, high-volume sellers moving inventory to quick-commerce dark stores, marketplace fulfilment centres, and distributor warehouses can now book delivery slots, secure linehaul schedules, and track shipments in real time, all from their existing Shiprocket dashboard.


Gautam Kapoor, COO, Shiprocket, said in a statement, “For a long time, precision logistics was a privilege reserved for enterprises with large supply chain teams and strong carrier relationships. MSMEs relied on reactive, manual systems. With Appointment-Based Delivery, we offer the same infrastructure that supports the largest FMCG companies and marketplaces in India, now accessible to every seller on our platform. Enabling small brands to achieve up to a 98% delivery adherence rate is a significant advancement. The quick commerce era is not a threat to small brands. With the right solution, it is theirs to own.”