Myntra announces End of Reason Sale starting May 29

Bengaluru: Myntra has announced the 24th edition of End of Reason Sale (EORS), starting May 29, with early VIP access live now. The sale will feature 6 million+ styles for millions of customers across the country. Among the thousands of global, domestic, and homegrown D2C brands, 15,000 emerging brands, including 5,000 making their EORS debut, will leverage the platform's technology, creator ecosystem, and nationwide reach to connect with millions of customers across India. These brands will bring nearly 13 lakh styles across apparel, footwear, accessories, and more.

What customers can expect
This edition of EORS will offer 6 million+ styles from thousands of international, domestic, and homegrown brands. The edition is expected to see strong traction across Men's Casual Wear, Women's Ethnic Wear, Women's Western Wear, Workwear, Sports Footwear, Accessories, and Beauty & Personal Care, driven by the summer season, travel, work, college, weddings, and holiday-style upgrades. Several popular brands expected to see increased traction include Levi's, Nike, adidas, H&M, MANGO, L'Oreal, Lakme, Libas, Decathlon, New Balance, GUESS, ASICS, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among others.


This edition will also offer the Beauty & Personal Care, with 2.25 lakh+ styles spanning makeup, skincare, haircare, and personal care, bringing together D2C favourites, international brands, luxe labels, and K-Beauty cult picks. Customers can shop from a line-up including MAC, Bobbi Brown, LUSH, Beauty of Joseon, L'Oreal, The Ordinary, Plum Bodylovin', Medicube, Foxtale, and many more.

New launches for the 24th edition of EORS
The mega shopping event will also introduce 100+ new brands across all major categories. Some of the new launches include Kate Spade, Bardot, Longchamp, Aston Martin watches, ELF Beauty, Seapuri, Chloe, Pierre Cardin Bags, STRV, VAHRO, Sparklepop, Juicy Couture, Saucony, Anta, Gully Labs, Mile Collective, and Official FIFA Jerseys, among others.
Furthermore, Myntra's Rising Stars, a program built specifically for made-in-India D2C brands, is bringing new launches, including Woomn, RAJAM, Saint Peach, House of Fitness, Mayurie, Indo Aura, Femaura Crafts, and House of Doras, among others.

Adding to the thrill, FWD, Myntra's Gen-Z proposition, will feature over 700K+ trend-first styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, Outzider, among many others.
Compelling Deals and Offers

Myntra Insiders, members of the loyalty program, can get early access to EORS at just Rs 9, while non-insiders can purchase VIP access at just Rs 19. VIP access also includes other benefits such as an extra 5% off on prepaid orders, extra 10% off on popular brands during Early Access, Cleartrip coupons, VIP-only weekend deals, and much more.
Customers can get 10% instant savings on HDFC Bank credit cards and easy EMI, and 10% extra savings on Flipkart Axis Bank and SBI credit cards. EORS will also feature high-engagement formats such as Treasure Hunt, Brand of the Day, Grab or Gone, Midnight Steal, EORS Specials, and VIP-only deals.

M-Now: Hyper-Speed Fashion Delivery for EORS
Powered by 90+ dark stores, with 1 lakh+ styles across fashion, beauty, accessories, and home, Myntra's hyper-speed delivery service, M-Now, will enable shoppers across 11 cities to get deliveries in 30 minutes.

Speaking about the 24th edition of EORS, Ritesh Mishra, SVP, Head of Revenue & Category, Myntra, said, "Over the years, EORS has evolved into one of India's most anticipated shopping events and an important growth platform, augmenting income and creating employment opportunities, for the country's fashion and lifestyle ecosystem. The scale of participation from emerging brands, creator communities, and customers reflects the increasing strength of India's digital commerce landscape. Through our technology, logistics, and creator ecosystem, we remain committed to supporting brands of all sizes to access national demand while delivering a differentiated shopping experience for customers."

Social commerce powering discovery for EORS
To elevate discovery and engagement, Myntra will continue to tap into its extensive social commerce ecosystem. With over 6 million shopper creators registered on Myntra's Ultimate Glam Clan and more than 12 million content pieces created within the ecosystem, influencers and creators from across the country will curate themed looks and styling inspiration tailored for the season.