BazaarNow raises Rs 72 crore from Peak XV, others to scale up quick commerce in non-metros

Quick commerce startup BazaarNow has raised Rs 72 crore in a funding round led by Peak XV Partners, with participation from Whiteboard Capital and Antler. Angel investors, including Meesho founder and CEO Vidit Aatrey, FirstClub founder and CEO Ayyappan R, and former Instamart head Karthik Gurumurthy, also participated.

The company plans to use the funding to expand operations to more cities, strengthen its supply chain and improve its app interface in local languages.

Founded in 2025 by former Zepto executives Priyanshu Jain, Arjun Harish and Tarithmay Mandal, BazaarNow touts itself as a quick commerce platform built for middle class households in Tier-II and Tier-III cities. So far, the company has raised Rs 80 crore.


“Grocery buying in Tier 2 and Tier 3 cities does not look like ecommerce in metros. It is more local, more habitual and much more value-conscious,” said Jain, who serves as the chief executive of BazaarNow

Like other metro-first quick commerce apps, Bengaluru-based BazaarNow also offers groceries and necessities. However, its focus remains on local assortment, regional brands and vernacular languages.

“Customers should not have to navigate complicated coupons, wallets or discount constructs to buy everyday essentials. They should get the right local assortment, fresh produce, simple ordering and fair pricing every day,” said Jain, in a statement.

Earlier stints

Jain previously worked at Zepto, where he built average order value (AOV) revenue properties and pricing systems.

Harish has worked in Zepto, Myntra and Swiggy, across roles involving revenue planning, cost reduction and cloud kitchen operations.

Mandal previously worked at Zepto and Myntra in category pricing, promotions and P&L management functions.

BazaarNow is operating in a highly competitive segment led by Blinkit, Zepto and Instamart. Unlike the market leaders, the company is focusing on Tier-2 and Tier-3 city users, where it faces competition from platforms such as Accel-backed omnichannel grocery chain Apna Mart and Odisha’s Flash Now.