Apart from focussing on smaller cities, rest of urban (RoU) and rural market expansion, the company is also looking at packaging innovation...

The show, hosted by RJs Naved and Raunac, and joined by cricketer Sachin Tendulkar, highlights the importance of nutrition, a statement rel...

As part of their flagship brands Quaker Oats and Tropicana, PepsiCo is launching Quaker Nutri Foods and Tropicana Essentials, respectively ...

PepsiCo will launch new products to address whole grain needs in the Indian diet, fruits and vegetables gaps, and create familiar Indian br...

The Pepsi Emerging Player Award has been instituted by the company in partnership with the BCCI to promote budding stars at the tournament.

These changes are a part of the 'power of one' structure introduced by PepsiCo India after D Shivakumar took over as chairman and CEO last ...

To keep the Pepsi brand contemporary, the firm has allocated 20 per cent of IPL’s ad budget on digital this year compared to 5 per cent las...

The title sponsor gets access to a series of brand and marketing benefits, and PepsiCo is looking to maximise its association with the tour...

PepsiCo is bringing together Bollywood actors Ranbir Kapoor, Priyanka Chopra and Indian cricket captain MS Dhoni for a new marketing campai...

With the onset of summer, FMCG firms are intensifying efforts to make the most out of the season with new products and heightened marketing...

PepsiCo launched its first football ad campaign in the country featuring Ranbir Kapoor to cash in on the gaining popularity of sport in Ind...

The brand will be test-marketed in Mumbai initially, with new flavours such as raspberry, masala soda, gingerale and ice-cream soda.

Abbreviated expressions used widely in chats and tweets started making into the online format of Oxford English Dictionary.

Even as the strong global sales of PepsiCo Inc's snacks and drinks helped its profit go up by 26 per cent, its Indian arm also expects a do...

PepsiCo has roped in Bollywood actor Kareena Kapoor as brand ambassador for its snack food products.

Packaged food firm PepsiCo India Holdings on Wednesday launched in the south a commercial for its salty snack Kurkure, marking the completi...

Dhoni is the first cricketer to endorse FritoLay's snack foods business, even though PepsiCo has been associated with cricketers. In Pics: ...