Radio Mirchi, Red FM collaborate to push PepsiCo’s nutrition focus

NEW DELHI: PepsiCo India and media agency Mindshare have brought together radio stations Radio Mirchi and Red FM under the theme ‘power of two’, to leverage the beverage and snacks maker’s new launch -- Quaker Oats+Milk.

The show, hosted by RJs Naved and Raunac, and joined by cricketer Sachin Tendulkar, highlights the importance of nutrition, a statement released by the companies said.

PepsiCo India VP (nutrition) Deepika Warrier said in the statement: “Through this association, we are aiming to send out a relevant message on the importance of right nutrition.”

Radio Mirchi MD & CEO Prashant Panday said: “The ‘power of 2’ campaign is another example of clutter breaking content. We will continue to bring disruptive ideas to life.”