Brand Equity Marketing Awards: The Final Jury

Although the pandemic derailed some of the best-laid plans, after a brief delay the Brand Equity Marketing Awards are back on track. Earlier this year, well before the nationwide lockdown began, we moved our Expert Jury to the virtual world. It was a tough task, but with help from our judges, 70 senior marketers and ad executives who evaluated 1300 entries, we were able to arrive at a shortlist of finalists across 8 core categories.

We'd put off the Final Jury meeting, hoping to convene in person, but we are now taking a virtual plunge again, with our judges who have gladly come on board with encouraging words. Colgate’s managing director, Ram Raghavan, said, "Totally understand the challenge you have. I do believe you’ve put together the right approach." However, despite the challenges of a virtual jury meet, Deepika Warrier, chief executive of Nourishco Beverages, sees the upside of the virtual process as it provides “time for reflection and thorough evaluation of the shortlisted finalists.”
We’ve said this before and we’ll say it again. It’s the caliber of our juries that ensures the Brand Equity Marketing Awards by The Economic Times are the most respected marketing accolade in the country.


As we kick off the last round of judging, here’s a look at the power-packed Final Jury that will decide the winners.

• Ram Raghavan, managing director, Colgate-Palmolive India
• Suresh Narayanan, chairman and managing director, Nestle India
• Priya Nair, vice president - beauty and personal care, Unilever South Asia
• Prasoon Joshi, chairman, McCann Worldgroup Asia
• Deepika Warrier, chief executive officer, Nourishco Beverages
• Devendra Chawla, managing director, Spencer’s Retail Limited
• Anupriya Acharya, CEO - South Asia, Publicis Groupe
• Shanti Ekambaram president, consumer banking, Kotak Mahindra Bank
• Mukesh Bansal, co-founder and CEO of Curefit
• Ahmed ElSheikh, president, PepsiCo India

The Brand Equity Marketing Awards is a recognition of real excellence from the marketing universe and aims to celebrate work that’s born in companies with cultures where creativity and innovation thrive, where marketing is not just another function but a growth engine of business.