Pepsico completes national initiative to re-position Kurkure
Packaged food firm PepsiCo India Holdings on Wednesday launched in the south a commercial for its salty snack Kurkure, marking the completion of a nationwide marketing initiative.
By PTI |
NEW DELHI: Packaged food firm PepsiCo India Holdings on Wednesday launched in the south a commercial for its salty snack Kurkure, marking the completion of a nationwide marketing initiative.
The company is undertaking the initiative to re-position the brand to signify its connect with the young and confident Indian consumers who are no longer striving to be perfect in every way, but are comfortable about their imperfections. Hence the new commercials use the punchline Tedha hai par mera hai.
The commercial in the south features actress Simran. It will be aired on all major television channels.
"Consumers across the country have loved the new platform which is based on the reality that young confident Indian consumers are today as comfortable about their imperfections as they are of their attributes," Pepsico India Managing Director Deepika Warrier said in a statement.
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