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CRICKET FERVOUR
JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...- India vs Pakistan match draws 21 crore TV viewers across JioStar, DD channelsJioStar’s live broadcast of the India vs Pakistan match in the ICC Men’s Champions Trophy 2025 attracted 20.6 crore TV viewers, the second ...
- Your sportsmanship, trademark smile will be missed, but your legacy lives on: Kohli on DhawanSenior batter Virat Kohli praised Shikhar Dhawan as one of India's most reliable openers following Dhawan's retirement announcement. Kohli ...
- Lubi Pumps announces partnership with Gujarat Titans for IPL 2024 seasonThe brand also recently launched an ad campaign --'Flow nahi Force' -- featuring key players from the team – Shubhman Gill, David Miller, a...
- India Inc bats for IPL to boost team bonding; cos hold match screenings, quiz games to create inclusive work cultureIndia's IPL fervour has led to organizations like Milagrow, Manipal Hospitals, Olyv, Lendbox, and Revfin bringing the tournament's exciteme...
- Coca-Cola extends partnership with ICC till 2031Coca-Cola has confirmed an eight-year extension of its partnership with the ICC, making it the longest-standing brand linked to cricket. Th...
- Check out this stadium survival guide for cricket fans attending India-Australia World Cup FinalAs fortunate attendees gear up for the electrifying atmosphere at the Narendra Modi Stadium in Ahmedabad, Kaashvi Saxena has emerged as a b...
- 'Life has truly come full circle.' Sachin Tendulkar does flashback as statue unveiled at Wankhede, recalls watching ODI without ticket as 10-yr-oldAt the grand unveiling of his life-sized statue at Mumbai's Wankhede Stadium, cricket legend Sachin Tendulkar shared a heartwarming childho...
- Aamir Khan’s ‘Laal Singh Chaddha’ trailer to be launched along with IPL finale on May 29The film also stars Kareena Kapoor and Naga Chaitanya.
- Swiggy Instamart named official partner of Tata IPL 2022In a statement, Tata IPL Chairman Brijesh Patel said, "We are happy to onboard Swiggy Instamart as an official partner of the IPL 2022."
- Marriott continues partnership with Mumbai Indians for the second year runningMarriott said its Bonvoy members will be able to use their points to bid for experiences for their families including coaching clinics for ...
- IPL watch: Dhoni, Mumbai Indians documentaries take you off the pitchFrom secrets to dressing room drama, these documentaries reveal it all.
- Virat Kohli slammed for 'ill-timed' promotional tweet amidst Pulwama attacksThe cricketer later posted a message expressing grief and offering condolences to the martyred soldiers.
- Cristiano Ronaldo, PV Sindhu inspire India's Prithvi ShawThe cricketer can't wait for the World Cup, and is excited about Asian Games in Indonesia.
- Ghar vapasi to continue till conversions are banned: BJP MP Yogi AdityanathThe Hindu outfit has come under criticism for its programme to "recovert" people who it claims had changed their religion from Hinduism.
- National Anthem makes me emotional: Amitabh BachchanBollywood megastar Amitabh Bachchan says he gets overwhelmed with pride whenever he listens to the National Anthem.
- Hero Cycles signs up as lead sponsor of Bengal Tigers in Celebrity Cricket LeagueHero Cycles tied up with the Bengal Tigers team, which is owned by Hindi cinema stalwarts Boney Kapoor and Sridevi Kapoor with Raj Shah as ...
- Cable operators relent to air IPL matchesBowing to public pressure, the Cable Operators Association, which has blacked out all national and international channels in the Kashmir va...
- BCCI, Nimbus plan to jazz up domestic cricketIndian domestic cricket is all set to adorn a new avatar, with the Board of Control for Cricket in India (BCCI) and Nimbus’ upcoming sports...
- Football gains more fans, but cricket still hits a home runFootball fever surely eclipsed the Windies series in fervour. And for a moment we even thought that the ad pie too was being sliced out in ...
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