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AUDIENCE ENGAGEMENT
Dear creators, stop using these: 10 social media clichés that audiences are tired of seeingThe content cliché factory keeps rolling and has attained a whole new level of virality on social media. Pratishtha Bagai has a word of adv...- India’s E&M industry resilient on strong user engagement, ad pushIndia's entertainment and media industry will grow to $36.7 billion by 2030. Digital advertising and video OTT will lead this significant e...
- Mohalla Tech partners with Pratilipi’s Double Tap Films to distribute 75+ stories as microdramasMohalla Tech, parent of ShareChat, Moj and QuickTV, has partnered with Pratilipi’s Double Tap Films to adapt more than 75 stories into micr...
- Hi Twitter review: 7 tweets you must read before watching Nayanthara, Kavin's Tamil rom-movie in theatresThe romantic drama Hi, featuring Nayanthara and Kavin, has hit theaters today. Netizens have watched the film and now the verdict is out. A...
- Gaana, Fenix360 team up to create direct artist-fan ecosystemGaana and Fenix360 have partnered to launch a new artist-fan ecosystem. This integration combines discovery, engagement, and monetization w...
- In 1853, an American industrialist invented the revolutionizing safety elevator giving birth to a whole new industry and solving a crucial problem being faced during industrial revolution: How Elisha Otis invention changed the world?In 1853, an American industrialist Elisha Otis invented the safety elevator giving birth to a whole new industry and solving a crucial prob...
- Quote of the Day by Julie Andrews: 'When one door closes, another window opens'-Inspiring life lessons on resilience, opportunity and starting again by Mary Poppins starJulie Andrews' quote "When one door closes, another window opens" offers wisdom. Her career demonstrates overcoming professional disappoint...
- USCIRF seeks revocation of RSS chief Bhagwat's visa ahead of New York eventA US advisory body urged the Trump administration to revoke RSS chief Mohan Bhagwat's visa. The organization cited alleged violent attacks ...
- Dream11 completes pivot, no longer a gaming appDream11 has shifted to a global sports engagement platform, discontinuing all prizes. This move follows India's 2025 Online Gaming Act bann...
- Singapore records over 600,000 Indian visitors in first half of 2026Singapore received over 600,000 Indian visitors in the first half of 2026, while tourism receipts from India rose 8% to S$374 million in Q1...
- Actor R Madhavan agrees to Google CEO Sundar Pichai’s happiness philosophy. ‘A person is not happy because everything is right in his life. He is happy because…’Actor R Madhavan took to social media to share wisdom from Google CEO Sundar Pichai regarding the concept of happiness. According to Pichai...
- ET Masterclass vs other online learning platforms: What makes it different?ET Masterclass differentiates itself in the crowded online learning market by focusing on practical application and real-world relevance fo...
- Microdramas now take a macro share of viewers' interestMicrodrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy wi...
- Obsessed with crime documentaries? Psychology says women may watch them for 4 surprising reasonsTrue crime documentaries captivate many women, driven by their quest for psychological insight and preparedness. These shows not only provi...
- Irumudi Movie Review: 7 tweets you must read before watching Ravi Teja, Priya Bhavani Shankar's Telugu action movieIrumudi Movie Twitter Review in English: Irumudi, starring Ravi Teja, opened to positive audience reactions and first-day screenings. Fans ...
- Bethlehem Kudumba Unit Twitter review: Netizens praise Nivin Pauly, Mamitha Baiju's chemistry, call it an 'Onam winner'Bethlehem Kudumba Unit Review: The Malayalam film Bethlehem Kudumba Unit premiered today, August 21, and has been met with enthusiastic res...
- TCS joins European T20 Premier League as digital transformation partnerTata Consultancy Services will partner with the European T20 Premier League. They will develop an AI-powered digital ecosystem for the new ...
- Small towns emerge big growth driver for connected TV in IndiaConnected TV households in India now number sixty-two to sixty-five million viewers. Growth is significantly higher in smaller towns and ru...
- YouTube changes how it counts views from August 24: Videos will get a view from the first frame, but monetization is unchangedYouTube will count video views from August 24, 2026, as soon as playback begins. This change aligns with platforms like TikTok and Instagra...
- From reels to episodes: 80% Indians embrace microdrama as new entertainment habitMicrodrama is now a mainstream Indian entertainment format, with most audiences preferring it. Viewers spend over fifteen minutes daily wat...
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