Star India started airing original content at 5 pm about two weeks ago in a bid to capture more eyeballs and attract additional advertising...

Publicis Groupe today said it has acquired Mumbai-based digital marketing consulting Convonix for an undisclosed sum.

Since taking on the responsibility of the Chairman of Starcom MediaVest Group, CVL Srinivas has been revamping the agency.

Rates for ODI series in West Indies down 40-50 % compared to World Cup or IPL series.

India is still to make a big impact at Cannes Lions 2010 even as the country won three silver Lions and three bronze Lions at the global ad...

For the first time Walt Disney picked interns from Asia’s best B-school for summer placements this year for marketing jobs.

Starcom MediaVest has managed to pick up the largest chunk of the 106 media accounts that were up for grabs in 2007.

StarSight India, Starcom MediaVest Group’s outdoor media arm, is poised to lead the group’s aggressive plan to launch branded out-of-home (...

Scene 1: Bedecked in a Raymond’s suit, Brad Pitt races a Jet Airways carrier on his red Hero Honda. Scene 2: A geeky SRK tries to access hi...

Multicultural or ethinc marketing agencies targeting the South Asian diaspora seem to be gaining flavour.

The Rs 16,300-crore Indian advertising industry is gearing up for some tough competition at the media buying end of the business.

Starcom MediaVest Group has launched a new agency called FutureWorks to manage the media strategy and investment needs of the companies bel...

Starcom MediaVest Group has appointed Girish Upadhyay and Patrick Gomes as associate media directors, and Mandir Tendolkar as media directo...

Even as media buying and planning agencies witness a talent exodus owing to the industry’s barebone cost structure, there are a host of new...

CALL it the Group M effect. After two media companies from the InterPublic Group in India, Universal McCann and Lodestar, merged recently t...

Ravi Kiran, currently CEO (South Asia) of media agency Starcom MediaVest Group (SMG), has been appointed regional CEO, diversified services...

Nearly 60% of the respondents in a survey claimed to know someone that had been cheated by a broker.