Dabur names Starcom MediaVest as media agency

NEW DELHI: Dabur India said late Thursday that it has assigned its media duties to Starcom MediaVest Group (SMG) with effect from July 1, next month. SMG is the first agency in the history of Dabur to have been named as exclusive, single agency to handle all media planning and buying. Historically Dabur’s strategy was to split media planning and buying across various agencies.

Dabur executive director KK Chutani said in a statement: "Dabur has adopted a fresh approach to its media strategy with emphasis on use of digital media. The consolidation of Dabur’s advertising under a single agency is expected to synergize media planning."

SMG got the account after a series of pitches by several agencies, the company which makes Vatika shampoo and Real juices said.