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STARCOM MEDIAVEST GROUP
Star Plus expands prime time to grab more eyeballs, ad revenueStar India started airing original content at 5 pm about two weeks ago in a bid to capture more eyeballs and attract additional advertising...
- Publicis Groupe acquires Mumbai-based Convonix
Publicis Groupe today said it has acquired Mumbai-based digital marketing consulting Convonix for an undisclosed sum.
- Our focus is going to be on insight and analytics, digital and content: CVL Srinivas, Starcom MediaVest
Since taking on the responsibility of the Chairman of Starcom MediaVest Group, CVL Srinivas has been revamping the agency.
- Cricket overdose hits ad rates
Rates for ODI series in West Indies down 40-50 % compared to World Cup or IPL series.
- Cannes: India bags six more medals, but yet to strike gold
India is still to make a big impact at Cannes Lions 2010 even as the country won three silver Lions and three bronze Lions at the global ad...
- Walt Disney picks interns from IIM-A
For the first time Walt Disney picked interns from Asia’s best B-school for summer placements this year for marketing jobs.
- Starcom bags maximum media accounts in 2007
Starcom MediaVest has managed to pick up the largest chunk of the 106 media accounts that were up for grabs in 2007.
- StarSight to make India hub of OOH ops in Asia
StarSight India, Starcom MediaVest Group’s outdoor media arm, is poised to lead the group’s aggressive plan to launch branded out-of-home (...
- Starcom, Pier 3 get together to revolutionise entertainment
Scene 1: Bedecked in a Raymond’s suit, Brad Pitt races a Jet Airways carrier on his red Hero Honda. Scene 2: A geeky SRK tries to access hi...
- Marketing cos develop a liking for S Asians
Multicultural or ethinc marketing agencies targeting the South Asian diaspora seem to be gaining flavour.
- Publicis brings in media buying arm
The Rs 16,300-crore Indian advertising industry is gearing up for some tough competition at the media buying end of the business.
- Starcom MediaVest Group launches new agency
Starcom MediaVest Group has launched a new agency called FutureWorks to manage the media strategy and investment needs of the companies bel...
- Starcom Mumbai bolsters senior team
Starcom MediaVest Group has appointed Girish Upadhyay and Patrick Gomes as associate media directors, and Mandir Tendolkar as media directo...
- Media buying space lures new players
Even as media buying and planning agencies witness a talent exodus owing to the industry’s barebone cost structure, there are a host of new...
- Publicis to merge media agencies
CALL it the Group M effect. After two media companies from the InterPublic Group in India, Universal McCann and Lodestar, merged recently t...
- Ravi Kiran to head Starcom’s diversified services in Asia
Ravi Kiran, currently CEO (South Asia) of media agency Starcom MediaVest Group (SMG), has been appointed regional CEO, diversified services...
- Brokers no more a safe bet to investors
Nearly 60% of the respondents in a survey claimed to know someone that had been cheated by a broker.