Platinum Media’s Basabdatta Chowdhury to be Starcom Mediavest Group COO

MUMBAI: Platinum Media’s chief executive officer Basabdatta Chowdhury is set to join Starcom Mediavest Group as chief operating officer early next year.

The move comes 15 years after Chowdhury joined Madison World, the parent organisation of Platinum Media. Starcom Mediavest Group (SMG) is part of Paris-based Publicis Groupe.

Chowdhury will report to SMG India’s chairman Hanley King and CEO Mallikarjun Das. "We are absolutely delighted to have someone as highly capable, respected and hungry as Basab joining the senior management team," said Das. "She will have dual responsibilities of running the SMG business of North India and at a national level grow and acquire new businesses."