Pritha Mitra Dasgupta

Editor, ET

Stories by the author

• Chinese smartphone makers LeEco, Vivo and Oppo displace ecommerce companies as top advertising spenders

  
  01 Apr 2016 01:32 AM IST
• Snapdeal appoints BBH as creative agency

  
  23 Mar 2016 04:55 AM IST
• Advertising spends to fire up in 2018: Ernst & Young

  
  17 Mar 2016 05:42 AM IST
• Kingfisher trademark high on brand recall but low on brand valuation

  
  12 Mar 2016 04:56 AM IST
• Future Group to bring out ads using word play targeting Flipkart, Snapdeal

  
  11 Mar 2016 07:00 AM IST
• Prime Focus revamps advertising business

  
  08 Mar 2016 09:06 PM IST
• Sun Pharma hires Mullen Lintas for Pepmelt campaign

  
  07 Mar 2016 04:10 PM IST
• McCann Worldgroup returns to Goafest

  
  26 Feb 2016 04:22 PM IST
• DDB Mudra pips TBWA for Adidas India account

  
  25 Feb 2016 02:47 AM IST
• NBCUniversal's subsidiary signs deal with Mumbai-based Black White Orange

  
  17 Feb 2016 04:11 AM IST
• Facebook did not get its 'Free Basics' campaign right: Brand consultants

  
  12 Feb 2016 07:00 AM IST
• McCann Health bags creative mandate for Health Care at Home India

  
  09 Feb 2016 01:20 PM IST
• Portea Medical launches its first advertising campaign

  
  09 Feb 2016 01:08 PM IST
• TATA launches Grand Coffee & Fusion Tea, wants to focus on young consumers

  
  03 Feb 2016 05:12 AM IST
• India recovers one spot on Gunn Report to rank No. 13; JWT India tops the list

  
  02 Feb 2016 12:10 PM IST
• Former Dentsu partner Swati Bhattacharya joins FCB Ulka as chief creative head

  
  01 Feb 2016 05:23 AM IST
• Dentsu Aegis to bring MKTG to India, merge it with Fountainhead Entertainment

  
  28 Jan 2016 11:22 AM IST
• nexGTV, a video entertainment mobile app platform ropes in Priyanka Chopra for a mobile series

  
  21 Jan 2016 04:00 AM IST
• 'Jugaad' backfires: Ogilvy & Mather, Autumn Worldwide end up with similar TV ads

  
  18 Jan 2016 11:38 AM IST
• Creativeland Asia grabs global creative mandate for Micromax Informative

  
  15 Jan 2016 04:00 AM IST
• Red Label and Yash Raj Films launch India’s first transgender music group, Six Pack Band

  
  06 Jan 2016 03:52 PM IST
• Wieden+Kennedy’s V Sunil, Mohit Jayal move out of advertising

  
  04 Jan 2016 06:38 PM IST
• Facebook's Free Basics advertising campaign runs into fresh troubles with ASCI

  
  31 Dec 2015 04:00 AM IST
• Scarecrow Communication bags Pulse candy account

  
  24 Dec 2015 06:35 PM IST
• Black White Orange secures Rs 2 crore funding from Collaborative Licensing Ventures

  
  24 Dec 2015 05:39 AM IST
• Dentsu Aegis Network brings The Story Lab to India

  
  23 Dec 2015 10:47 AM IST
• Disney signs 50-odd brand associations for Star Wars

  
  16 Dec 2015 06:26 AM IST
• To stretch or not: Is it a good idea for brands to stray from their core strength?

  
  16 Dec 2015 05:20 AM IST
• K Sera Sera and United Media Works merge to form joint venture KSSUMW Digital

  
  15 Dec 2015 04:07 AM IST
• Clear Channel exits venture with DDB Mudra; Gour Gupta picks up 51%

  
  14 Dec 2015 11:43 AM IST
• Crayon Data to set up base in India in alliance with WPP

  
  10 Dec 2015 02:15 AM IST
• India’s media & entertainment business ranks 4 in the world in attracting investment: EY report

  
  09 Dec 2015 03:22 AM IST
• SonyLIV adopts paid distribution model for its movie genre

  
  08 Dec 2015 04:00 AM IST
• Ecommerce players to help India’s 2016 advertisement spend grow 13%

  
  07 Dec 2015 04:20 AM IST
• Dilwale, Bajirao Mastani's December 18 box office clash may spoil exhibitors’ ad revenue

  
  07 Dec 2015 04:02 AM IST
• Vizeum's former MD S Yesudas launches his own ad agency Triggerbridge

  
  03 Dec 2015 04:00 AM IST
• Prasoon Joshi’s Happydent commercial among 20 best ads of 21st century: Report

  
  03 Dec 2015 04:00 AM IST
• The Future 100: Trends and changes to watch in 2016 report

  
  03 Dec 2015 04:00 AM IST
• Sasha Chettri, a trainee copywriter, unexpectedly bags Airtel campaign by Taproot

  
  01 Dec 2015 04:00 AM IST
• Vague guidelines help liquor cos promote brands via Facebook, Twitter and other digital platform

  
  26 Nov 2015 06:26 AM IST
• Platinum Media’s Basabdatta Chowdhury to be Starcom Mediavest Group COO

  
  25 Nov 2015 03:23 AM IST
• Nielsen launches India’s first digital advertisement measurement system

  
  24 Nov 2015 03:21 AM IST
• HDFC Bank picks advertising agency Leo Burnett for new brand campaign

  
  18 Nov 2015 04:00 AM IST
• MSM bags broadcast rights of Pro Wrestling League for five years

  
  16 Nov 2015 04:00 AM IST
• Is WPP's expected acquisition of Rediffusion 15 years too late?

  
  04 Nov 2015 05:18 AM IST
• Sagar Mahabaleshwarkar to join Cheil as creative head

  
  04 Nov 2015 02:45 AM IST
• Askme to sponsor second edition of Grand Diwali Mela

  
  30 Oct 2015 01:44 PM IST
• WPP to finally take control of Rediffusion; Y&R to raise stake in Arun Nanda-led agency to 86%

  
  27 Oct 2015 03:00 AM IST