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BASABDATTA CHOWDHURY
IPL still has the licence to thrill, and don’t the advertisers know itIn 2017 there were approximately 90 advertisers during the T20 tournament which has gone up to around 130 this season, an increase of nearl...- No junk food ads aimed at kids: FSSAIThe draft policy suggests companies should declare the quantity of total fat, added sugar, salt, trans fat and energy in each serving along...
- Festive season: 6,916 regional brands advertise aggressively in H1 and the number may riseThere was a 7% increase in regional advertisers in 2016. There were 12,027 regional advertisers in 2016 compared with 11,278 in 2015.
- June's Rs 300 cr GST ad spending beats Diwali bonusAs per advertisement industry executives, major advertisers included consumer electronics retailers, automobile dealers and software and ta...
- India-Pakistan ODI clocks impressive TV viewership and creates historyThe Champions Trophy ODI match played between India and Pakistan on June 4, reached over 20 crore people, or in other words, registered a c...
- Fast-format T20 becomes the new god as matches scale new heights in terms of viewershipIndustry sources said Star India charged Rs 6L per 10sec for the T20 World Cup, while Sony Pictures Networks India (SPN) was asking for Rs ...
- With women’s ICC World Twenty20 failing to get advertisers, Star India stalls marketing plansAd rates for the tournament are a fraction of those for the men’s event and Star is bundling both to get better deals from advertisers, top...
- PepsiCo gets back on pitch with 4-year deal, to become sponsor for all one-day international and test matchesThe maker of Pepsi cola and Lay’s snacks plans to display its sports drink brand Gatorade prominently on the ground, company officials said.
- Advertisers show interest for India-Pakistan cricket series as BCCI seeks government approvalMedia planners caution that despite the interest, in the current environment and in the backdrop of intolerance debate, brands could be cag...
- Chinese cos like Vivo, Oppo riding on cricket to build brand and make presence feltOppo is close to signing a four-year, about $34 million (Rs 225 crore, approx) global partnership deal with the International Cricket Counc...
- Platinum Media’s Basabdatta Chowdhury to be Starcom Mediavest Group COOPlatinum Media’s chief executive officer Basabdatta Chowdhury is set to join Starcom Mediavest Group as chief operating officer early next ...
- IPL revenue may slip 35% as Chennai Super Kings, Rajasthan Royals ban rubs off glitzAbout 25 per cent of this will be because of fewer matches while the rest will stem from a decline in interest from advertisers and sponsor...
- First 59 matches of IPL 8 grabbed 10 lakh more TV viewers than last year: TAMAccording to the data, 19 crore people watched the first 59 matches on television compared with 18.9 crore TV viewers until the final last ...
- World Cup or IPL: Advertisers in dilemma; PepsiCo and Videocon may put their money on both eventsThe two big sporting properties are expected to see combined ad spends of Rs2,200-2,500 crore in the four months from February to May.
- Lok Sabha polls 2014: Brands trying to grab advantageBrands are using election-themed advertising like never before. These either market products directly or play on corporate social responsib...
- Madison Media bags Lafarge India's accountPlatinum Media, a part of Madison Media Group has bagged the account of Lafarge India in Kolkata in a multi-agency pitch.
- Madison to float new agency to woo ‘conflicting’ clientsAfter acquiring a majority stake in WPP’s media agency Mediacom, Madison Media chairman Sam Balsara is now in the process of floating yet a...
- Poor TV ratings for Kitply Cup, Asia Cup confirm ODI demiseWhile ratings of Asia Cup have averaged only 1.1 with a maximum TRP of only 2.62 , Kitply Cup’s peak rating was 2.3. In Pics: Wimbledon 200...
- Big names for India England test seriesStar Cricket, ESPN-Star’s all-cricket channel that will telecast the series, has managed to rope in big names.
- Advertisers take guardIs it time to factor in exit clauses in cricket deals? Indian’s team near-certain exit from the World Cup has brought out into the open wha...
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