Madison Media bags Lafarge India's account

NEW DELHI: Platinum Media, a part of Madison Media Group has bagged the account of Lafarge India in Kolkata in a multi-agency pitch.

While Madison Media did not reveal the tenure and value of the contract, it in a statement said that the account would be handled by its Kolkata office.

According to sources the contract is valued around Rs 25 crore.

Commenting on the development Platinum Media CEO Basabdatta Chowdhuri said: "We are delighted with this new win and are confident that we can add strategic value in making the Lafarge brand, a household name across the country".

Lafarge India Asst Vice President Aniruddha Sinha said: " Madison Media has extensive understanding of the Indian media scenario and their approach and innovative media solutions will enable us to drive impactive media presence across our audience segments".

The French major Lafarge has been in the Indian market for close to 15 years and operates in cement, aggregates and concrete business.