As per advertisement industry executives, major advertisers included consumer electronics retailers, automobile dealers and software and ta...

The Champions Trophy ODI match played between India and Pakistan on June 4, reached over 20 crore people, or in other words, registered a c...

Industry sources said Star India charged Rs 6L per 10sec for the T20 World Cup, while Sony Pictures Networks India (SPN) was asking for Rs ...

Ad rates for the tournament are a fraction of those for the men’s event and Star is bundling both to get better deals from advertisers, top...

The maker of Pepsi cola and Lay’s snacks plans to display its sports drink brand Gatorade prominently on the ground, company officials said.

Media planners caution that despite the interest, in the current environment and in the backdrop of intolerance debate, brands could be cag...

Oppo is close to signing a four-year, about $34 million (Rs 225 crore, approx) global partnership deal with the International Cricket Counc...

Platinum Media’s chief executive officer Basabdatta Chowdhury is set to join Starcom Mediavest Group as chief operating officer early next ...

About 25 per cent of this will be because of fewer matches while the rest will stem from a decline in interest from advertisers and sponsor...

According to the data, 19 crore people watched the first 59 matches on television compared with 18.9 crore TV viewers until the final last ...

The two big sporting properties are expected to see combined ad spends of Rs2,200-2,500 crore in the four months from February to May.

Brands are using election-themed advertising like never before. These either market products directly or play on corporate social responsib...

Platinum Media, a part of Madison Media Group has bagged the account of Lafarge India in Kolkata in a multi-agency pitch.

After acquiring a majority stake in WPP’s media agency Mediacom, Madison Media chairman Sam Balsara is now in the process of floating yet a...

While ratings of Asia Cup have averaged only 1.1 with a maximum TRP of only 2.62 , Kitply Cup’s peak rating was 2.3. In Pics: Wimbledon 200...

Star Cricket, ESPN-Star’s all-cricket channel that will telecast the series, has managed to rope in big names.

Is it time to factor in exit clauses in cricket deals? Indian’s team near-certain exit from the World Cup has brought out into the open wha...