Starcom Mumbai bolsters senior team

MUMBAI: Starcom MediaVest Group has appointed Girish Upadhyay and Patrick Gomes as associate media directors, and Mandir Tendolkar as media director-ideation.

“The inclusion of Mandir, Girish and Patrick is a strategic and futuristic move to strengthen the core team in Starcom Mumbai. Girish and Patrick, as leaders of two business teams, are expected to take this craft, to an even more enviable level.

Mandir, as the media director – ideation, is a pan-agency resource and will be a catalyst to elevate the creative part of our product. The three of them bring to us another thirty years of understanding of media, and most from the real challenging time, the last decade,“ said Manish Porwal, executive director, Starcom MediaVest Group.

In their new responsibility, Mr Upadhyay and Mr Gomes would be looking after three of the six account management teams in Starcom and report to general manager, Srikanth Raman.

Upadhyay comes with hands-on experience on agency of records like Godrej, Kotak, Airtel, ICICI and Reliance and had started his career in research with AC Neilson - ORG MARG working on FMCGs like Colgate and Marico.

Gomes was looking after the regional account for Nokia across 14 countries in the MEA market and in India, he has worked on brands like Volkswagen, Intel, Oracle, Tata, Godrej and Cadbury.