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RAKSHA BANDHAN ADVERTISEMENT
Kriti Sanon hits back at Kangana Ranaut over Raksha Bandhan Ad controversy, says ‘when will we stop telling women what to wear?’Kriti Sanon's latest jewellery advertisement has sparked a heated debate online regarding the outfit she wore. Kangana Ranaut shared her th...- Raksha Bandhan Ad controversy: Kangana Ranaut questions Kriti Sanon’s outfit, says, ‘why would you tie your brother Rakhi in your undergarments?’Kriti Sanon's latest jewellery campaign for Raksha Bandhan has sparked a wave of debate online. Many critics took issue with her Indo-Weste...
- From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...
- Etailers intensify festive hiring; Indian GenAI’s talent crisisEcommerce companies are hiring more than they did in the past two years as the busy festive season shapes up. This and more in today’s ETte...
- Gloom lifts, India Inc ready: Consumer cos step up festive ad spends after slow H1; expect 15–20% jumpAfter a challenging first half of 2025 due to geopolitical tensions and a wet summer, consumer companies in India are set to increase adver...
- Big TV shows look to rake in the moolah in festive seasonBigg Boss and Kaun Banega Crorepati are set to see increased viewership and advertising revenue during the festive season due to the absenc...
- Are brands exploiting women for profit? A closer look at gender representation in advertisingSo far, brands have done insufficient work or justice to women who embellish the wisdom and sanity of society. This could be a function of ...
- Is sticking to largecaps a better option in earnings season? 4 stocks with potential to rise up to 39%On the list is an insurance major which after coming under pressure post budget has seen an up move. These companies have come on the list ...
- Kareena Kapoor reacts to Boycott Bollywood trend, says ‘how will you have the joy and happiness in your life’The film 'Laal Singh Chaddha,' starring Kareena Kapoor, is among several that have suffered as a result of boycott demands.
- This speciality chemical maker among 9 stocks with an upside potential of up to 53%As the market witnesses volatile movement there are few large cap stocks which are still finding favor with analysts . ET screener powered ...
- Brands cower as social media mobs run riotBrands are categorically asking creatives and marketers to steer clear of religion, politics or anything that has the potential to offend, ...
- Brands cower as social media mobs run riot; trolling not constructive, says ASCIThis week, AU Small Finance Bank faced backlash online for an advertisement that featured actors Aamir Khan and Kiara Advani. The ad, which...
- Brands and public personalities 'walk on eggshells' as social media boycotts trendIf boycotts are a form of legitimate protest, then social media users seem to have taken that to another level these days. Anything and any...
- Akshay Kumar’s road safety campaign video lands in trouble, netizens slam actor for ‘promoting’ dowryThe clip irked netizens who accused the ‘Atrangi Re’ actor of allegedly promoting dowry.
- Hoping it’s a festival of festivals, firms rush to stock shelves earlySome of the top consumer-facing FMCG and apparel and lifestyle companies are advancing their festival season planning and product promotion...
- Symbol of self-reliance, Khadi rides the ‘atmanirbharta’ wave for reinventionThe fascinating world of khadi is slowly becoming synonymous with no-frills luxury and, in the process, spinning tales of revival aplenty.
- Customers turn celebs for companies, talk up brandsThe trend, which is called micro segmentation and advocacy, comes across strongly with Coke bottles being embossed with 20 descriptors in 1...
- PM Narendra Modi's praise for Mulayam Singh backfires in LSTwo acts of political symbolism set the backdrop for Tuesday afternoon’s show in the Lok Sabha, where the ruling NDA had promised a googly.
- Facebook set to launch online shopping festival, ties up with GroupMFacebook is looking to tap the enthusiasm in India for online shopping by launching a shopping festival named Tied Together on the occasion...
- Tips for safe online shopping for Raksha BandhanCheck the authenticity of the shopping portal before your place your order.
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