Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...

Happy Tuesday! TCS COO Aarthi Subramanian will head the investigation into a sexual harassment case at its Nashik unit. This and more in to...

Myntra, owned by Flipkart, is expanding its rapid delivery service M-Now as a key growth area, new head Sharon Pais told ET. Despite leader...

Happy Friday! BigBasket and 1mg founders are preparing to step back from day-to-day roles. This and more in today's ETtech Morning Dispatch.

Sinha’s departure marks another senior-level exit at Myntra and its parent Flipkart, which is eyeing a public listing in some months.

Actress Malaika Arora has launched her lifestyle accessories brand, Maejoy, in collaboration with Exceed Entertainment and Myntra Jabong. T...

Myntra's Home category is witnessing rapid growth with a 60% year-on-year rise in demand. The collaboration with Masaba and the introductio...

Myntra has unveiled Bollywood superstar Shah Rukh Khan as its new brand ambassador for the ‘Trend IRL’ (Trend in Real Life) campaign. Known...

Myntra's success in attracting international brands is fueled by understanding India's market dynamics. By merging global brands' strengths...

Myntra has been attempting to enhance its portfolio of international brands collections, with premium offerings showing fast growth. This a...

The collaboration between the Fossil Group and Myntra in the fashion and e-commerce industry has been successful and continues to thrive. O...

Myntra is set to launch its new feature Myntra Minis, a short-form video platform, as a part of the 18th edition of its Marquee Fashion Fes...

Myntra CEO Nandita Sinha told ET that the product had been in the works for several quarters and that through FWD, the company aims to attr...

Myntra's customer support service has been scaled with additional 1400 executives, who will play a pivotal role in addressing order-related...

Myntra aims to churn out close to 1,000 hours of live video content per month for deeper consumer engagement, contributing to the creator e...

“I am starting something on my own in the consumer internet space,” Subramanian, who has also held the post of COO of Myntra, said.

It was an event that had something for everyone to prepare for the coming months of festivity, while showcasing the best of fashion and lif...