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MYNTRA FASHION TRENDS
Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- D2C brands feel the pinch as consumers cut spendingRising input costs and shrinking demand are squeezing smaller brands, with consumer spending projected to drop 5-6% next quarter. D2C brand...
- Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
- TCS Nashik case escalates; Zepto’s road to IPOHappy Tuesday! TCS COO Aarthi Subramanian will head the investigation into a sexual harassment case at its Nashik unit. This and more in to...
- Sharon Pais takes over from outgoing Myntra CEO Nandita Sinha, says M-Now will be big growth driverMyntra, owned by Flipkart, is expanding its rapid delivery service M-Now as a key growth area, new head Sharon Pais told ET. Despite leader...
- BigBasket, 1mg founders plan transition; QED's Morris flags credit tighteningHappy Friday! BigBasket and 1mg founders are preparing to step back from day-to-day roles. This and more in today's ETtech Morning Dispatch.
- Myntra CEO Nandita Sinha's exit is latest at top level for Flipkart groupSinha’s departure marks another senior-level exit at Myntra and its parent Flipkart, which is eyeing a public listing in some months.
- Malaika Arora launches accessories brand ‘Maejoy’ in collaboration with MyntraActress Malaika Arora has launched her lifestyle accessories brand, Maejoy, in collaboration with Exceed Entertainment and Myntra Jabong. T...
- Myntra Home sees 60% YoY rise in demand; becomes one of the fastest-growing categories on the platformMyntra's Home category is witnessing rapid growth with a 60% year-on-year rise in demand. The collaboration with Masaba and the introductio...
- Myntra ropes in Shah Rukh Khan as brand ambassador for 'Trend IRL' campaignMyntra has unveiled Bollywood superstar Shah Rukh Khan as its new brand ambassador for the ‘Trend IRL’ (Trend in Real Life) campaign. Known...
- Myntra is bolstering strategic international brand partnerships to elevate consumer experienceMyntra's success in attracting international brands is fueled by understanding India's market dynamics. By merging global brands' strengths...
- Myntra secures $54 million fund infusion from parent FlipkartMyntra has been attempting to enhance its portfolio of international brands collections, with premium offerings showing fast growth. This a...
- Chronicles of style: Fossil Group x Myntra's inspiring journey of redefining the premium watch market in IndiaThe collaboration between the Fossil Group and Myntra in the fashion and e-commerce industry has been successful and continues to thrive. O...
- Myntra introduces Myntra Minis: Video platform to enable discovery of fashion & beauty trends and launchesMyntra is set to launch its new feature Myntra Minis, a short-form video platform, as a part of the 18th edition of its Marquee Fashion Fes...
- Myntra launches fashion portal FWD to tap GenZ shoppersMyntra CEO Nandita Sinha told ET that the product had been in the works for several quarters and that through FWD, the company aims to attr...
- Myntra creates 27.5k third-party employment opportunities ahead of saleMyntra's customer support service has been scaled with additional 1400 executives, who will play a pivotal role in addressing order-related...
- Myntra forays into social commerce, launches live shoppingMyntra aims to churn out close to 1,000 hours of live video content per month for deeper consumer engagement, contributing to the creator e...
- Top Myntra executive Ganesh Subramanian quits“I am starting something on my own in the consumer internet space,” Subramanian, who has also held the post of COO of Myntra, said.
- Myntra Fashion Weekend 2014 was a fun and fashion extravaganzaIt was an event that had something for everyone to prepare for the coming months of festivity, while showcasing the best of fashion and lif...
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