The size of ITC’s media account is more than Rs 550 crore, according to industry insiders. The mandate is effective April 1, 2017.

Maxus India, part of GroupM and WPP global network had been managing the account for the last 12 years. Titan had called for a traditional ...

A mood mapping survey conducted by global marketing communications agency Maxus and shared with ET showed that ‘#IamwithModi’ and ‘#Modi’ m...

GroupM already has four agencies — MediaCom, Mindshare, Maxus and MEC — and is bullish on digital advertising. It estimates digital adverti...

The mandate involves management of all media across television, print, radio, cinema and will be handled from Maxus' Mumbai office.

Following a multi-agency pitch, online classifieds platform OLX has roped in Maxus as media agency on record. The incumbent agency is Zenit...

Lindsay Pattison said that India will be the fastest growing advertising market this calendar with total ad spend rising 15%.

Maxus was given the account after a multi-agency pitch, a statement issued by the company said.

Mindshare has emerged as the country’s top media agency, ending group firm Maxus’ four-year reign at the top of the qualitative ranking lis...

Murthy’s new mandate will be working towards building the Maxus product focusing on insights, effectiveness and behavior change projects.

Vikram Sakhuja, the outgoing global CEO of media agency Maxus, is expected to take up a global role at parent firm GroupM, the world's larg...

It launched a high-decibel advertising campaign with tagline ‘Apni kismet, apna haath’, created by Ogilvy & Mather, across different media ...

While the unit was officially launched a week ago, Maxus had floated two behavioural study projects about two-and-half years ago, Sharma sa...

Maxus led the pack with 10 medals, followed by Lodestar UM with nine and Mindshare with six medals.

Media agencies gathered in strength at a glittering event in Mumbai on August 21 for the Emvies 2009, presented by the Advertising Club Bom...

The past fortnight or so has been difficult time for the country’s biggest media planning and buying conglomerate WPP’s Group M.

CALL it the Group M effect. After two media companies from the InterPublic Group in India, Universal McCann and Lodestar, merged recently t...