Hector Beverages hires Maxus to steer Paper Boat's media mandate

NEW DELHI: Hector Beverages has hired communications consultancy firm Maxus as the media agency for its Paper Boat brand. Maxus was given the account after a multi-agency pitch, a statement issued by the company said on Thursday.

Hector Beverages sells packaged beverages in local flavours including Jal Jeera, Aam Panna and Kaanji.

Hector Beverages recently signed an agreement with Indo Nissin, which makes the Top Ramen noodles, for distributing its beverages across general trade stores. The two firms had said the distribution partnership would help increase Hector's coverage in small cities and towns.