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MAXUS
Zee appoints Tejkarran Singh Bajaj as Zee5 India business headZee Entertainment Enterprises Ltd (ZEEL) has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India to bolster its digital busines...- Wavemaker elevates Ajay Gupte to COO, South AsiaGupte has successfully led the MEC-Maxus merger in Indonesia and under him the company won several blue-chip clients and many global and lo...
- GroupM appoints Kartik Sharma as Managing Director of NewCoGroupM had recently announced its agencies MEC and Maxus will be merging to form a billion-dollar revenue, global media, content and techno...
- Maxus pips Madison to bag ITC accountThe size of ITC’s media account is more than Rs 550 crore, according to industry insiders. The mandate is effective April 1, 2017.
- Maxus India loses Titan Company account to Madison Media GroupMaxus India, part of GroupM and WPP global network had been managing the account for the last 12 years. Titan had called for a traditional ...
- Demonetisation rules social media, most netizens leaning in favourA mood mapping survey conducted by global marketing communications agency Maxus and shared with ET showed that ‘#IamwithModi’ and ‘#Modi’ m...
- GroupM brings Essence digital to IndiaGroupM already has four agencies — MediaCom, Mindshare, Maxus and MEC — and is bullish on digital advertising. It estimates digital adverti...
- Communications consultancy Maxus bags media mandate for Tata CLiQThe mandate involves management of all media across television, print, radio, cinema and will be handled from Maxus' Mumbai office.
- OLX appoints Maxus agency on recordFollowing a multi-agency pitch, online classifieds platform OLX has roped in Maxus as media agency on record. The incumbent agency is Zenit...
- India will be fastest growing advertising market in 2016, says Maxus CEO Lindsay PattisonLindsay Pattison said that India will be the fastest growing advertising market this calendar with total ad spend rising 15%.
- Hector Beverages hires Maxus to steer Paper Boat's media mandateMaxus was given the account after a multi-agency pitch, a statement issued by the company said.
- Mindshare topples Maxus, tops Indian media agency rankingsMindshare has emerged as the country’s top media agency, ending group firm Maxus’ four-year reign at the top of the qualitative ranking lis...
- Maxus elevates Priti Murthy as chief strategy officerMurthy’s new mandate will be working towards building the Maxus product focusing on insights, effectiveness and behavior change projects.
- Vikram Sakhuja likely to take up global role at GroupMVikram Sakhuja, the outgoing global CEO of media agency Maxus, is expected to take up a global role at parent firm GroupM, the world's larg...
- Google earmarks Rs 100 crore for Android One campaignIt launched a high-decibel advertising campaign with tagline ‘Apni kismet, apna haath’, created by Ogilvy & Mather, across different media ...
- Behavioural science lab Moribus will help clients use research findings to sell their productsWhile the unit was officially launched a week ago, Maxus had floated two behavioural study projects about two-and-half years ago, Sharma sa...
- Media Abby awards: Maxus claims numero uno position, Lodestar stands secondMaxus led the pack with 10 medals, followed by Lodestar UM with nine and Mindshare with six medals.
- Mindshare bags Emvies’ media agency awardMedia agencies gathered in strength at a glittering event in Mumbai on August 21 for the Emvies 2009, presented by the Advertising Club Bom...
- Top-level exits rock Group MThe past fortnight or so has been difficult time for the country’s biggest media planning and buying conglomerate WPP’s Group M.
- Publicis to merge media agenciesCALL it the Group M effect. After two media companies from the InterPublic Group in India, Universal McCann and Lodestar, merged recently t...
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