OLX appoints Maxus agency on record

MUMBAI: Following a multi-agency pitch, online classifieds platform OLX has roped in Maxus as media agency on record. The incumbent agency is Zenithoptimedia. Industry sources estimate the size of the business to be upwards of Rs 100 crore. The account will be managed by the New Delhi team lead by Navin Khemka. While Maxus will handle media buying and planning for all traditional mediums, Zenithoptimedia will continue to handle digital mandate.

Amarjit Singh Batra, CEO, OLX India said, “Changes in the technology and media domains, as well as the growth in the Internet business, not only offer new opportunities but also pose some interesting challenges. We feel that Maxus will be able to think strategically, and offer innovative business-led solutions for the same.”