Mindshare bags Emvies’ media agency award

MUMBAI: Media agencies gathered in strength at a glittering event in Mumbai on August 21 for the Emvies 2009, presented by the Advertising Club Bombay. At the end, Mindshare won the maximum number of metals and clinched the best media agency of the year.

Emvies 2009 attracted over 450 entries from agencies making it the biggest Emvies so far. The panel of judges, comprising marketers and media agency professionals announced the gold, silver and bronze winners across categories such as best media innovation ��� print, cinema, radio, best integrated campaign, Grand Emvie and the people���s choice award for the best case study presentation to name a few.

Others like Maxus, Madison Media Infinity and Lodestar Universal were also in the hunt with impressive metal wins across categories. At the end, Maxus came second with 70 points, Madison Media Infinity came third with 65 points. Mudra Max won the Grand Emvie for TVS Scooty-women on wheels. The people���s choice for the best case study presentation was awarded to Lodestar Universal and Mindshare, respectively.