Delhi Police is using a popular Gen Z internet trend to promote cyber safety. The "Clock It" campaign encourages responsible online behavio...

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

From fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...

A 27-year-old Bengaluru techie earning around Rs 50 LPA has gone viral for rejecting the stereotypical luxury lifestyle often linked with h...

India's Gen Z is transforming retail. This generation, emerging from cities and digital spaces, demands value, personalization, and real-ti...

Under the video commerce segment, the platform is seeing user engagement mostly in commodity and functionality videos. Categories such as k...

The Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z. The index offe...

The funds will be spent on hiring talent, advancing proprietary tech and driving growth. A large chunk of the funds will be used for buildi...

Sasha Obama is becoming more well-known for her distinct street style, which combines contemporary components with Y2K trends. She frequent...

Myntra is set to launch its new feature Myntra Minis, a short-form video platform, as a part of the 18th edition of its Marquee Fashion Fes...

Myntra CEO Nandita Sinha told ET that the product had been in the works for several quarters and that through FWD, the company aims to attr...

The big action is taking place in the online fast-fashion space, with companies looking to build an ecosystem in India from scratch. The ne...

The Ahaya summer collection will include a range of colourful tops and dresses.

With a median population age of about 27 years, India is estimated to have about 390 million millennials and about 440 million in the Gen-Z...

ET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take d...

ABD has joined the WROGN tribe as the face of the brand's active wear.

AB de Villiers said, “I am elated to join the tribe alongside my friend and RCB team-mate Virat. During IPL, we have been sharing the dress...