Beyond cricket: AB de Villiers and Virat Kohli now have a fashion bond

Virat Kohli has been the face of WROGN, a youth fashion brand from Universal Sportzbiz Pvt. Ltd (USPL) since its inception. As the brand forays into active wear with ‘WROGN ACTIVE,’ it has picked South African cricketer AB de Villiers as the face of this new line.

The brand describes this new line of lifestyle apparel as one that “is high on performance and fashion.”

Speaking on the launch, Anjana Reddy, Founder & CEO, USPL said, “Following the success of WROGN, which was launched as a breakaway youth fashion brand in 2014, we see a great market potential for fashionable sportswear in India. With growing urbanization and long working hours, the world is seeing a significant shift towards the sedentary lifestyle. Hence WROGN ACTIVE, a fashionable sportswear brand, with ABD as the face, that will make GenZ want to get up and get moving!”


The brand feels that there is a symbiotic connection between India’s love for sports and their fascination towards trendy and fashionable sportswear. “Given ABD’s versatility, perseverance and hard work, ABD, as the face of WROGN ACTIVE, will be able to embody the brand attributes and build a strong connect with the Indian customers.”

Speaking about his association with the brand, ABD said, “I am elated to join the WROGN Tribe alongside my friend and RCB team-mate Virat. During IPL, we have been sharing the dressing room for over a decade and it would be fun to discuss style and fashion besides sports. I look forward to connecting with my fans in India and inspiring them to choose WROGN ACTIVE for their fashionable sportswear and activewear needs.”