Searched for
GENZ FASHION INSPIRATION
What does ‘clock it’ mean? All about the viral trend used by Delhi Police to promote cyber safetyDelhi Police is using a popular Gen Z internet trend to promote cyber safety. The "Clock It" campaign encourages responsible online behavio...
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...
Rs 50 LPA but no latest iPhone or Zara clothes: 27-year-old Bengaluru techie reveals what she spends her money on insteadA 27-year-old Bengaluru techie earning around Rs 50 LPA has gone viral for rejecting the stereotypical luxury lifestyle often linked with h...
Gen Zs are demanding ‘affordable aspiration’India's Gen Z is transforming retail. This generation, emerging from cities and digital spaces, demands value, personalization, and real-ti...
Flipkart’s new plan: Woo Gen Z and shoppers in small cities through video commerceUnder the video commerce segment, the platform is seeing user engagement mostly in commodity and functionality videos. Categories such as k...
Don’t guess what Gen Z thinks. Just know it... with ET Snapchat Gen Z IndexThe Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z. The index offe...
Fashion search engine Shoppin raises $1 million from InfoEdge VenturesThe funds will be spent on hiring talent, advancing proprietary tech and driving growth. A large chunk of the funds will be used for buildi...
This new photo shows Sasha Obama as the Queen of StreetSasha Obama is becoming more well-known for her distinct street style, which combines contemporary components with Y2K trends. She frequent...
Myntra introduces Myntra Minis: Video platform to enable discovery of fashion & beauty trends and launchesMyntra is set to launch its new feature Myntra Minis, a short-form video platform, as a part of the 18th edition of its Marquee Fashion Fes...
Myntra launches fashion portal FWD to tap GenZ shoppersMyntra CEO Nandita Sinha told ET that the product had been in the works for several quarters and that through FWD, the company aims to attr...
Building India's Shein: why investors are backing a new wave of fashion ecommerce startupsThe big action is taking place in the online fast-fashion space, with companies looking to build an ecosystem in India from scratch. The ne...
This 18-yr-old entrepreneur makes a cool splash with a new summer collection, AhayaThe Ahaya summer collection will include a range of colourful tops and dresses.
D2C brand Bewakoof enters streetwear segment, eyes Rs 2,000 crore sales by 2025With a median population age of about 27 years, India is estimated to have about 390 million millennials and about 440 million in the Gen-Z...
PUMA launches Royal Challengers Bangalore athleisure rangeET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take d...
Beyond cricket: AB de Villiers and Virat Kohli now have a fashion bondABD has joined the WROGN tribe as the face of the brand's active wear.
Virat Kohli-backed Wrogn signs cricketer AB de Villiers as the face of its new active wear lineAB de Villiers said, “I am elated to join the tribe alongside my friend and RCB team-mate Virat. During IPL, we have been sharing the dress...