Huawei's new Maextro S800 sedan is a sensation in China. It is now selling more than luxury cars from Porsche and Mercedes-Benz. The Maextr...

Lotus Bakeries is partnering with Mondelez International to boost Biscoff's presence in India, aiming for the market to become a top four g...

As the internet is getting more and more prevalent, we must keep a check on our kids’ screen time. We must make sure that they are engaging...

Indian consumer food brand Yu has launched a new marketing campaign, "Rise & Conquer," with brand ambassador Hardik Pandya. As part of the ...

Twitter called the EV company's strategy to take a dig at Musk and others a "bold move".

A day after Paytm made a nightmare debut on India’s stock exchanges on Thursday, its founder and CEO Vijay Shekhar Sharma held a four-hour ...

Neumeier stressed on the importance of choosing the right customers.

Almost half of the wealthy like to renew their luxury car every 3-4 years.

The SME sector is growing at an exponential rate and its contribution to the country’s GDP is expected to increase to 22% by 2020.

A number of Chinese and Indian brands are now offering Bluetooth headphones and speakers at unbelievably low prices. Here is a review of a ...

Sanjiv Mehta is on the jury for the debut edition of The Advertising Club’s marketing award.

According to a report, modern retail channel is projected to reach Rs 1,718bn by 2019 in the top six retail markets of the country from Rs ...

The campaign celebrates a woman's personal strength as she takes on personal and professional challenges in life.

Premier Badminton League (PBL) has signed up Bollywood actor Akshay Kumar as its brand ambassador. The league kicks off on January 2, 2016.

She said the present education system is producing only degree holders while the need of the hour is to have a structure where students are...

It’s only in the Brand Equity Quiz that teams of people barely pushing 30 qualify as grizzled veterans.

In a speech at The Economic Times Awards for Corporate Excellence, LN Mittal had shared some of his secrets on going global.