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Tata Sierra EV conquers UAE’s Tal Moreeb dune ahead of launch; Boost Mode, AWD and 500+ km range hintedTata Motors has unveiled the upcoming Sierra EV conquering Abu Dhabi's challenging Tal Moreeb sand dune, showcasing its robust off-road cap...
Change drivers : creating industry-wide impactThis article highlights individuals driving innovation and trust in various sectors. Shiva Sankeerth Reddy Yarradla is revolutionizing ente...
Reincarnated as a Sword season 2 officially set for October 2026, new trailer revealedGet ready for more adventures! Reincarnated as a Sword II is confirmed for an October 2026 broadcast, with a new trailer and PV released. F...
Huawei's Maybach rival takes China luxury crownHuawei's new Maextro S800 sedan is a sensation in China. It is now selling more than luxury cars from Porsche and Mercedes-Benz. The Maextr...
Can’t be a global brand without India, says Lotus Biscoff makerLotus Bakeries is partnering with Mondelez International to boost Biscoff's presence in India, aiming for the market to become a top four g...
Best Electronic Early Development Toys for Kids and ToddlersAs the internet is getting more and more prevalent, we must keep a check on our kids’ screen time. We must make sure that they are engaging...
Yu launches high-decibel marketing campaign with Hardik PandyaIndian consumer food brand Yu has launched a new marketing campaign, "Rise & Conquer," with brand ambassador Hardik Pandya. As part of the ...
'No conquering Mars or blah blah.' EV start-up's new ad takes a dig at Elon Musk, he reactsTwitter called the EV company's strategy to take a dig at Musk and others a "bold move".
Paytm founder rallies troops; D2C brands out to conquer small townsA day after Paytm made a nightmare debut on India’s stock exchanges on Thursday, its founder and CEO Vijay Shekhar Sharma held a four-hour ...
Nir Eyal talks FB & Instagram's 'hook model', Neumeier shares 'multiply & conquer' strategy at Star FLOW, The Change FestivalNeumeier stressed on the importance of choosing the right customers.
Ride of the wealthy: Rich Indians prefer Bombardier jets; Audi & BMW cars favouriteAlmost half of the wealthy like to renew their luxury car every 3-4 years.
Skilling Small and Medium Enterprises to conquer the world of online sellingThe SME sector is growing at an exponential rate and its contribution to the country’s GDP is expected to increase to 22% by 2020.
New budget wireless audio products to buyA number of Chinese and Indian brands are now offering Bluetooth headphones and speakers at unbelievably low prices. Here is a review of a ...
To cater to evolved consumers, brands today are challenged to create clutter-breaking campaigns: HUL CEO Sanjiv MehtaSanjiv Mehta is on the jury for the debut edition of The Advertising Club’s marketing award.
Modern retail to reach Rs 1,718bn in top 6 cities by 2019According to a report, modern retail channel is projected to reach Rs 1,718bn by 2019 in the top six retail markets of the country from Rs ...
Deepika Padukone's fashion brand for women 'All About You' launches first campaignThe campaign celebrates a woman's personal strength as she takes on personal and professional challenges in life.
Premier Badminton League signs up Akshay Kumar as brand ambassador; league starts on January 2Premier Badminton League (PBL) has signed up Bollywood actor Akshay Kumar as its brand ambassador. The league kicks off on January 2, 2016.
Government's new education policy to focus on values: Smriti IraniShe said the present education system is producing only degree holders while the need of the hour is to have a structure where students are...
- Savoir Faire conquers Pune round of Brand Equity Quiz
It’s only in the Brand Equity Quiz that teams of people barely pushing 30 qualify as grizzled veterans.
- What it takes: A goal, and a whole lot of guts
In a speech at The Economic Times Awards for Corporate Excellence, LN Mittal had shared some of his secrets on going global.