Deepika Padukone's fashion brand for women 'All About You' launches first campaign

CHENNAI: Bollywood stars are now foraying into fashion in a big way -- Hrithik Roshan has HRX, Salman Khan has Being Human, Alia Bhatt has her collection for Jabong. And now, Deepika Padukone's fashion brand for women, ' All About You,' has launched its first brand campaign in association with Myntra, highlighting its core philosophy.

Centered on the theme 'You are your biggest strength and can conquer anything when 'you are with you,' it celebrates a woman's personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

"The words- 'feminine', 'romantic' and 'carefree' encapsulates the essence of 'All About You' and is inspired by the style of Deepika Padukone and celebrates the modern femininity of Indian women," said a company statement.

 

eventually,the only thing we can do is believe in ourselves...#TereSaathTu #AllAboutYou

A video posted by Deepika Padukone (@deepikapadukone) on

Sep 30, 2016 at 12:49am PDT

The new campaign illustrates how one can conquer any predicament in life when 'you are with you.' The TVC (television commercial) takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

The TVC begins with Deepika herself, who is seen in a contemplative mood just minutes before delivering a talk. She takes a pause to believe in herself, leaves out the script and confidently walks to the stage and delivers her speech from heart.

Celebrate your inner strength with @deepikapadukone and @AllAboutYoubyDP ! #TereSaathTu pic.twitter.com/wt1H169nOh

— Myntra (@myntra) September 30, 2016

The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students' hearts on the very first day.

The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life. She is seen going on a ferry and then she meets the guy. She takes a moment to just believe in herself again and proposes to the guy. All the three stories are interwoven together to form the narrative.

The film is directed by Amit Sharma, and the music composed by Abhishek Arora weaves together the three stories with the lyrics complementing the theme of the ad, especially the lines, "Tere saath hai tu."