Bollywood top stars aren't boxed in, they have brands and investmentsA Kroll study shows non-film income is driving Bollywood stars’ brand values, with endorsements and investments now cushioning them against...
29 Sep, 2025, 11.49 PM IST
Virat Kohli reclaims India's most valued celebrity title, SRK returns to top 5. Check the top 25 listCricketer Virat Kohli reclaimed the top spot as India's most valued celebrity with a brand value of USD 227.9 million, surpassing actor Ran...
18 Jun, 2024, 03.22 PM IST
Star shine hard to come by for jewellery brands as celebs jack up endorsement charges, put stringent conditionsA senior executive of a prominent jewellery brand, asking not to be identified, said the asking price of big stars is roughly around ₹8 cro...
13 Nov, 2023, 06.23 AM IST
Virat Kohli loses No 1 crown in most valued celebrity list, Rashmika Mandanna in top 25: ReportThe overall brand value of the top 25 celebrities in 2022 is estimated at $1.6 billion, an increase of 29.1% from last year, according to ‘...
21 Mar, 2023, 06.42 PM IST
Coronavirus Pandemic: Celebrities lose screen space to lockdownThey attributed the downturn in spending on celebs to the lockdown, backlash against Chinese brands and their endorsements by extension and...
20 Aug, 2020, 01.17 PM IST
Love on the small screen: Alia, Ranbir 'smile', sign first joint endorsement deal with Lay'sThe actors will feature in a series of videos as part of the campaign.
04 Oct, 2019, 05.34 PM IST
Akshay Kumar pips Khans in celeb endorsementsThe Top 10 Celebrities’ endorsement value grew 20% over 2017, touching a whopping Rs 605 crore.
28 May, 2019, 06.51 AM IST
Kangana Ranaut calls Ranbir Kapoor, Alia Bhatt irresponsible for their 'apolitical' commentsThe 'Fashion' actress also criticised Ranveer Singh for not taking a stand on political issues.
04 Mar, 2019, 02.01 PM IST
Gionee signs up Shruti Haasan, Diljit Dosanjh and Dulquer Salmaan as brand ambassadorsGionee, which already has Indian cricket captain Virat Kohli and Bollywood actor Alia Bhatt endorsing the brand, has been on a drive establ...
31 Mar, 2017, 12.30 AM IST
Onus for product failures should rest on manufacturers, not its representatives: Alia BhattBetraying the modest number of years' experience she has had in the industry, the youngest recruit from the Bhatt family is known for the v...
16 Dec, 2016, 06.09 PM IST
Athiya Shetty becomes the brand ambassador of MaybellineMaybelline has signed on Athiya Shetty to showcase the brand's young energy, edge, style and the latest trends on the New York fashion circ...
01 Oct, 2015, 04.17 PM IST
Alia has a narrative of her own, says Mahesh BhattDirector Mahesh Bhatt does not see himself working with daughter Alia as he believes she has a journey of her own in Bollywood.
06 Sep, 2015, 03.35 PM IST
Philips hires Varun Dhawan to endorse shaving productsThe local unit of Dutch consumer electronics major Philips has roped in actor Varun Dhawan as the brand ambassador for its male shaving cat...
14 Jul, 2015, 06.58 PM IST
Deepika Padukone tops Times Celebex pollThe crown for Times Celebex powered by zoOm! 2014 goes to Deepika Padukone for reigning supreme over both print and virtual frontiers.
09 Apr, 2015, 02.08 PM IST
Salman Khan, Alia Bhatt soar to Celebex top spotsKick's release and announcement for Bigg Boss have spurred Salman Khan's progress. Alia Bhatt beats Deepika Padukone and takes the top spot...
03 Sep, 2014, 03.08 PM IST
Philips signs Alia Bhatt as brand ambassador for beauty rangeAlia would endorse Philips range of beauty business including hair appliances and a variety of depilation devices
08 Aug, 2014, 05.09 PM IST
Alia Bhatt follows biker girl Priyanka ChopraHero, the world’s largest twowheeler maker (by volume) has roped in current heartthrob Alia Bhatt, 21, as its brand ambassador.
20 Jun, 2014, 11.07 AM IST