Love on the small screen: Alia, Ranbir 'smile', sign first joint endorsement deal with Lay's

Joining the growing list of celebrity couples who use their combined star-power while endorsing brands are Ranbir Kapoor and Alia Bhatt. The actors, who started dating on the sets of their upcoming film 'Brahmastra' and made their relationship public last year at Sonam Kapoor's wedding, have signed their first endorsement deal as a couple with PepsiCo.

Lay's, on Friday, announced Kapoor and Bhatt as its brand ambassadors.

As part of the association, the 26-year-old actress and 37-year-old actor will be part of a new ‘Smile Deke Dekho’ campaign and feature in a series of films. Lay's has brought its global Smile campaign to India through its new packaging that the brand says 'showcases how a smile can universally connect and conveys a mood or emotion effortlessly'.


In the first look of the teaser revealed on social media on World Smile Day, Alia and Ranbir are all 'smiles' with the new packets.

View this post on Instagram

Smile. And the world will smile right back at you. This #WorldSmilesDay, let @aliaabhatt and #RanbirKapoor show you just how with LAY'S. #SmileDekeDekho . . #Lays #Teaser #Exclusive #RanbirKapoor #AliaBhatt #SmileWithLays

A post shared by Lay's India (@lays_india) on Oct 4, 2019 at 2:28am PDT

Thrilled to be the face of the brand, Ranbir Kapoor said that he has "always resonated deeply with Lay's." Meanwhile, Bhatt called it 'immensely cool and exciting' to be an ambassador of the brand.

The new packets feature six expressions, including different smiles, a wink, pout, to capture various moods and emotions.

Commenting on the association, Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India, said, "Not only are they both amazing youth icons but also amongst the most talented actors of their generation.”

This is the first time Alia and Ranbir will be seen together on screen; their upcoming film is scheduled to release next year.

Earlier, Virat and Anushka - whose love story began on the sets of a Head & Shoulder ad, Deepika and Ranveer, Aishwarya and Abhishek, Amitabh and Jaya have also been roped in as brand ambassadors together.