Alia Bhatt follows biker girl Priyanka Chopra

Hero is sprucing up its roster of brand ambassadors as it cultivates its newly-acquired youthful image. The world’s largest twowheeler maker (by volume) has roped in current heartthrob Alia Bhatt, 21, as its brand ambassador. She joins Priyanka Chopra and Ranbir Kapoor, who endorse the company’s products.

With the signing of Bhatt, Hero now has two top Bollywood actors in its fold, the other being Ranbir Kapoor, who features in the ongoing Hero Maestro campaign. A spokesperson confirmed the development, but declined to divulge the endorsement fee being paid to Bhatt.

“Alia Bhatt has come on board as our new brand ambassador. As a young achiever with dynamism and versatility, Alia personifies the key brand values,” the spokesperson said.