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ALIA BHATT ENDORSEMENTS
Alia Bhatt signs with Myntra to tap Gen Z in booming beauty segmentMyntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...- Nykaa in talks to buy majority stake in Deepika Padukone's skincare brand 82°ENykaa is negotiating to buy a majority stake in Deepika Padukone's skincare brand 82°E. This move aims to strengthen Nykaa's portfolio in a...
- Shah Rukh Khan, Alia Bhatt, Lionel Messi, Taylor Swift lead 'Most Dangerous' Deepfake Celebrity ListScammers are going full Bollywood this year. Shah Rukh Khan tops McAfee’s “Most Dangerous Celebrity” list as deepfake ads and fake endorsem...
- Bollywood top stars aren't boxed in, they have brands and investmentsA Kroll study shows non-film income is driving Bollywood stars’ brand values, with endorsements and investments now cushioning them against...
- Virat Kohli reclaims India's most valued celebrity title, SRK returns to top 5. Check the top 25 listCricketer Virat Kohli reclaimed the top spot as India's most valued celebrity with a brand value of USD 227.9 million, surpassing actor Ran...
- Star shine hard to come by for jewellery brands as celebs jack up endorsement charges, put stringent conditionsA senior executive of a prominent jewellery brand, asking not to be identified, said the asking price of big stars is roughly around ₹8 cro...
- Virat Kohli loses No 1 crown in most valued celebrity list, Rashmika Mandanna in top 25: ReportThe overall brand value of the top 25 celebrities in 2022 is estimated at $1.6 billion, an increase of 29.1% from last year, according to ‘...
- Coronavirus Pandemic: Celebrities lose screen space to lockdownThey attributed the downturn in spending on celebs to the lockdown, backlash against Chinese brands and their endorsements by extension and...
- Love on the small screen: Alia, Ranbir 'smile', sign first joint endorsement deal with Lay'sThe actors will feature in a series of videos as part of the campaign.
- Akshay Kumar pips Khans in celeb endorsementsThe Top 10 Celebrities’ endorsement value grew 20% over 2017, touching a whopping Rs 605 crore.
- Kangana Ranaut calls Ranbir Kapoor, Alia Bhatt irresponsible for their 'apolitical' commentsThe 'Fashion' actress also criticised Ranveer Singh for not taking a stand on political issues.
- Gionee signs up Shruti Haasan, Diljit Dosanjh and Dulquer Salmaan as brand ambassadorsGionee, which already has Indian cricket captain Virat Kohli and Bollywood actor Alia Bhatt endorsing the brand, has been on a drive establ...
- Onus for product failures should rest on manufacturers, not its representatives: Alia BhattBetraying the modest number of years' experience she has had in the industry, the youngest recruit from the Bhatt family is known for the v...
- Athiya Shetty becomes the brand ambassador of MaybellineMaybelline has signed on Athiya Shetty to showcase the brand's young energy, edge, style and the latest trends on the New York fashion circ...
- Alia has a narrative of her own, says Mahesh BhattDirector Mahesh Bhatt does not see himself working with daughter Alia as he believes she has a journey of her own in Bollywood.
- Philips hires Varun Dhawan to endorse shaving productsThe local unit of Dutch consumer electronics major Philips has roped in actor Varun Dhawan as the brand ambassador for its male shaving cat...
- Deepika Padukone tops Times Celebex pollThe crown for Times Celebex powered by zoOm! 2014 goes to Deepika Padukone for reigning supreme over both print and virtual frontiers.
- Salman Khan, Alia Bhatt soar to Celebex top spotsKick's release and announcement for Bigg Boss have spurred Salman Khan's progress. Alia Bhatt beats Deepika Padukone and takes the top spot...
- Philips signs Alia Bhatt as brand ambassador for beauty rangeAlia would endorse Philips range of beauty business including hair appliances and a variety of depilation devices
- Alia Bhatt follows biker girl Priyanka ChopraHero, the world’s largest twowheeler maker (by volume) has roped in current heartthrob Alia Bhatt, 21, as its brand ambassador.
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