Athiya Shetty becomes the brand ambassador of Maybelline

Get ready to see her face splashed across billboards and newspapers. Maybelline New York has signed on Athiya Shetty to showcase the brand's young energy, edge, style and the latest trends on the New York fashion circuit. The pretty actress will be on board with Alia Bhatt, who is the brand ambassador for Maybelline New York. "I am proud to say that I am a Maybelline girl and I am honoured as I take on my very first endorsement with this iconic brand. It's an incredible feeling," said Athiya Shetty on her new project.

It looks like the brand is equally pleased. Pooja Sahgal, General Manager, Maybelline New York India, said, "Maybelline New York India has successfully brought on board young Bollywood actors who emulate the brand values in the past. Athiya Shetty is one personality in whom we have immense confidence as she reflects our brand values and represents Maybelline New York women who are ambitious, diverse, confident and raring to go."