Hey Siri, how did Apple’s early lead in AI turn into a race to catch up?Apple helped popularise voice assistants, then fell behind as rivals raised the bar. Fifteen years after Siri’s iPhone debut, a long-delaye...
05 Oct, 2026, 05.40 PM IST
AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is transforming the monetization landscape for film stars, cricketers, and digital creators. Licensing AI-generated...
05 Oct, 2026, 01.39 PM IST
IPO-bound Razorpay partners with OpenAI to help Indian brands advertise on ChatGPTUnder the partnership, Razorpay Engage, the company's customer engagement and marketing platform, will help brands prepare product catalogu...
05 Oct, 2026, 12.45 PM IST
ASCI issues AI labelling guidelines for ads, rules to take effect in three monthsASCI’s new AI advertising guidelines require disclosure of synthetically generated content (SGC) when hiding its AI origin could materially...
02 Oct, 2026, 08.24 PM IST
Ecommerce's festive push; Vertex's AI betsHappy Wednesday! Ahead of the festive sales, ecommerce giants are building out their supply chains. This and more in today’s ETtech Morning...
30 Sep, 2026, 09.00 AM IST
- India’s Decisive Decade: 7 Business trends every CEO should watch
India's business landscape is changing quickly, with AI, manufacturing, services, cybersecurity and new markets creating fresh opportunitie...
30 Sep, 2026, 07.00 AM IST
Lessons from Chinese AI Firms on Owning Customers’ HabitsAs U.S. AI firms compete in an escalating race for superior models, bigger benchmarks, and more advanced features, Chinese companies are pu...
30 Sep, 2026, 06.00 AM IST
Eloelo Group opens AI video production engine to creators, brands, studiosEntertainment company Eloelo Group has unveiled Dolphin AI, an agentic AI studio designed to handle video production from scripting and pla...
29 Sep, 2026, 11.04 PM IST
What is Trump administration's new AI tool; key points to knowThe Trump administration has introduced a website named America.gov, which is an AI-powered service designed to make government information...
29 Sep, 2026, 09.48 PM IST
IT firms cut H-1B reliance; Anthropic flags AI risks in IPO filingTop Indian IT firms have sharply cut H-1B visa filings as rules tighten. This and more in today’s ETtech Top 5.
29 Sep, 2026, 08.02 PM IST
Meta expands Muse AI agent for small businessesMeta Platforms is expanding its AI agent Muse to small businesses, adding integrations with tools such as Shopify, QuickBooks, Stripe and C...
29 Sep, 2026, 04.31 PM IST
ChatGPT is coming for a bite of Google-Meta’s ad pieMultiple Indian consumer brands, including SuperYou, Sirona, BellaVita, Sebamed, and Mamaearth have started testing the platform, as advert...
29 Sep, 2026, 02.51 PM IST
India's TV industry urges I&B Ministry to restore BARC ratings immediately, Kevin Vaz saysKevin Vaz emphasized the importance of restoring BARC audience ratings to ensure stability in the broadcasting sector. He noted the vital r...
29 Sep, 2026, 12.24 PM IST
US Market: Meta shares rebound as Muse AI agent fuels revenue hopesMeta shares have rebounded as investor optimism grows around Muse, its AI agent aimed at creating revenue beyond advertising. The company f...
25 Sep, 2026, 09.54 AM IST
Fewer Indians plan to raise festive budgets in 2026, but high spenders grow: SurveyA recent survey shows a decrease in the number of Indians looking to boost their festive budgets for 2026. While the willingness to spend o...
24 Sep, 2026, 09.15 PM IST
US midterm elections 2026: Traditional TV ads may be over, TikTok and podcasts are changing political campaignsPolitical strategists predict that by 2028, artificial intelligence will revolutionize campaign operations, allowing for hyper-targeted mes...
23 Sep, 2026, 10.40 PM IST
AI-to-AI communication could change how ads are bought and sold: ReportArtificial intelligence could change the way advertisements are bought and sold by enabling automated communication between systems, reduci...
21 Sep, 2026, 10.58 AM IST